TradingBlock’s New TradeBuilder Converts Investor Sentiment into Ranked Strategies; New Trade Analyzer Graphs Potential Risk-Return

CHICAGO--()--For investors that have a bullish, bearish or neutral sentiment on an individual stock or ETF, TradeBuilder from online broker TradingBlock (Chicago, IL) helps them identify strategies that may offer a better return and lower risk than long or short stock.

To use TradeBuilder, investors simply enter a symbol, price outlook and target date for any stock or ETF, and TradeBuilder ranks the universe of stock and option strategies based on their highest expected profit, or their probability of breaking even or better.

“TradeBuilder is designed to help more investors identify strategies that may offer a better risk-return than simple long or short stock,” notes TradingBlock CEO Biju Kulathakal. “Before TradeBuilder, investors didn’t have access to an easy-to-use tool that provides such transparency in a manner that’s easy to understand. Now they do.”

According to Steve Hoffman, TradingBlock’s VP of Product Development, the patent-pending TradeBuilder lets investors learn different strategies specific to bullish, bearish or neutral sentiment rather than trying to force an investor’s “square” sentiment into their “round” strategy.

“The investment idea universe is infinite,” said Mr. Hoffman. “Ideas come from charts, fundamentals, newsletters, market analysts, and regardless of the source, one strategy rarely fits every idea. With TradeBuilder, investors can now match their sentiment to strategies with their desired risk and return objectives.”

Released along with TradeBuilder, TradingBlock’s new Trade Analyzer lets investors graph each strategy’s potential profit/loss or yield prior to placing any money at risk. Investors can adjust target dates, price outlook or volatility forecasts to see how the trade’s potential P/L or yield may change under changing market conditions.

Investors can obtain free, no-obligation access to TradeBuilder, Trade Analyzer and all of the research features on by creating an Instant Login. Visit for complete details.

About TradingBlock

TradingBlock is a technology-driven online brokerage on a mission to help self-directed investors identify new strategies for generating portfolio income, balance portfolio risk, and save time. Through its tools and services, TradingBlock is developing a more intuitive online experience to help investors find and develop new strategies to create, grow and manage their investments. Member FINRA, SIPC, NFA and CBOE. Web: Phone: 1-800-494-0451. Email:


Options involve substantial risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options prior to investing in options. TradeBuilder and Trade Analyzer are for educational and informational purposes only. Evaluate any strategy prior to use to understand risk and suitability.


Tom Heffernan, 312-253-0428

Release Summary

Using an investor’s sentiment for any stock or ETF, TradingBlock’s new TradeBuilder helps investors identify strategies that may offer a better return and lower risk than long or short stock.


Tom Heffernan, 312-253-0428