DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bc460d/variable_data_prin) has announced the addition of the "Variable Data Printing Case Studies" report to their offering.
Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.
If you're thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailers best friend.
Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.
With the Variable Data Printing Case Studies you will get insight on how six companies, including Ivy Bridge College, Hallmark Gold Crown Stores and Club ABC Tours overcame challenging obstacles and found success through advanced VDP solutions.
Here are just a few of the many takeaways you'll learn:
How to leverage data The importance of data verification How to use relevant images to evoke an emotional response How to effectively use URLs to increase response What formats are working What elements you should test
Today, its all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate.
VDP turns data into dollars!
Key Topics Covered:
- 1 Case Study #1:
- A Personalized Brochure Introduces a New Online College
- 4 Case Study #2:
- USPS Sends a Variable Data T-shirt Campaign
- 7 Case Study #3:
- A Marketing Platform Built for Retailers
- 11 Case Study #4:
- Restaurant Promotes Re-opening with a Cross Media Campaign and a Personalized URL
- 14 Case Study #5:
- Variable Data Mailing Helps Boost Non-Profit Response
- 17 Case Study #6:
- A Travel Club Finds ROI and New Customers in VDP
Some of the Companies mentioned include:
- Ivy Bridge College
- Hallmark Gold Crown Stores
- Club ABC Tours
For more information visit http://www.researchandmarkets.com/research/bc460d/variable_data_prin.