SAN MATEO, Calif.--(BUSINESS WIRE)--4INFO, Inc., a leading mobile media company, today announced its enhanced mobile ad targeting capabilities. 4INFO’s data partnerships will enable advertisers using the AdHaven platform to target mobile advertising by audience shopping behaviors for the first time. Brands and marketers will also be able to measure whether exposure to mobile advertising turns those consumers into actual buyers through advertising on the AdHaven platform.
4INFO’s AdHaven platform offers an array of tools, techniques and analytics designed to help brand advertisers reach buyers and drive purchase behavior. New data partnerships, which will be announced in March, deliver targeting capabilities to effectively reach audiences across the 4INFO network of publishers (hundreds of the top media companies in the U.S.), providing a reach of over 70 million unique users. Although well known for SMS advertising services, 4INFO targeting capabilities go far beyond SMS to provide smarter mobile display, in-app and rich media ad serving capabilities. Enhanced targeting improves the consumer experience, while respecting privacy, and ensures value for the advertiser by maximizing the capabilities of mobile as a medium.
“AdHaven provides marketers in the consumer packaged goods industry with the first true audience targeting capability in mobile,” said Zaw Thet, CEO 4INFO. “This creates value by allowing an approach that improves marketing effectiveness and efficiency of any mobile campaign, relative to current performance. We are pleased to be the first to offer this unique targeting capability.”
“A new set of targeting options could increase the return on investment of mobile ad campaigns,” said John Hadl, CEO and founder of Brand In Hand, a mobile agency whose clients include Procter and Gamble, BestBuy, American Express, General Mills and 3M. “4INFO is leading the market by providing comprehensive mobile solutions, allowing clients to shape their mobile marketing investments and achieve insight on campaign ROI.”
4INFO is a mobile advertising company that delivers the highest mobile ROI per interaction for the world’s top publishers, application developers, agencies, and brands. AdHaven™ is the company’s flagship mobile advertising platform that serves a wide range of ad units across all mobile channels, including mobile web¸ apps, video, and SMS. Publishers and app developers use AdHaven to sell and manage ads or optimize revenue using 3rd party ad networks, including 4INFO’s Audience Network. AdHaven brings the first real audience targeting to the mobile ecosystem with superior analytics and proprietary data partnerships. 4INFO also offers a SMS publishing platform and related consumer services. 4INFO investment partners include US Venture Partners, Draper Fisher Jurveston, NBC Universal’s Peacock Equity Fund, Mezzanine Capital Partners, and Gannett Company, Inc. 4INFO is headquartered in San Mateo, CA with offices New York, NY. Learn more at: http://www.4info.com