PALO ALTO, Calif.--(BUSINESS WIRE)--Auditude, a leading video advertising management and monetization platform, officially announced the launch of Crosspoint Media, a new division focused on direct sales for premium video content. By leveraging both Auditude’s patented identification technology and video ad serving platform, Crosspoint Media allows marketers to reach highly targeted audiences that are consuming premium content online. Crosspoint also offers content owners significant incremental revenues and inventory by leveraging Auditude’s content identification platform to automatically capture user uploads of their content. According to comScore’s August 2010 top video network ranking, Crosspoint ranks #6 -- ahead of many of the major players in the space.
"Wieden+Kennedy utilized Crosspoint Media's technology as part of their custom video network strategy to create buzz and awareness for their clients in their Q3 video initiatives," said Greg March, Director of Digital, Wieden+Kennedy. "We approached video in a different way in 2010 and Crosspoint Media was able to meet our demands and still provide the reach that we needed.”
For content owners, Crosspoint Media provides:
- An automated approach to identify, claim, and monetize their content across the web;
- Ability to help meet inventory demands by scaling access to their distributed content;
- Focus on driving premium brand advertising rates.
“By leveraging Auditude’s technology platform, Crosspoint Media has been able to help marketers increase their audience reach against premium content,” said Chris Maccaro, Senior Vice President of Sales, Crosspoint Media. “In the short term, we have seen performance that is nearly double the industry standard’s metrics for engagement.”
Crosspoint currently works with large brand marketers in categories including CPG, telecommunications and entertainment. Auditude’s customers include some of the largest names in media—Comcast, Dailymotion, Major League Baseball, Sony Music, Starz Media, Universal Music Group, World Wrestling Entertainment, Yahoo!, and more.
Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, UK’s Channel Five, Sony Music Entertainment, Universal Music Group and Yahoo!, among others. Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards including Business Insider’s 2010 Most Valuable Internet Start-ups, AlwaysOn 250 recognizing the top 250 Private Companies and The Hollywood Reporter’s Digital Power 50. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.