Burst Media Builds Vertical Ad Network for FOX Sports Interactive Media

Sports-Focused Ad Network Offers High Quality Reach for Advertisers

BURLINGTON, Mass.--()--Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, has partnered with FOX Sports Interactive Media (FSIM) to launch the FOX Sports Ad Network, a vertical ad network developed around long tail sports content websites. The FOX Sports Ad Network is a premier solution for advertisers looking to reach a predominantly male sports enthusiast audience ages 25-49.

“FOX Sports is an important global media brand. Our partnership with them reflects a mutual desire to extend the reach of the FOX Sports brand by inviting quality sports web publishers in the long tail of the internet to join the FOX Sports Ad Network,” said Jarvis Coffin, CEO of Burst Media. “No one knows how to build vertical networks as well as Burst Media. The focus is always on the audience and quality of content, and partnering with FSIM establishes a new vehicle to bring the valuable sports audience online to advertisers.”

The FOX Sports Ad Network currently consists of 38 sites that attract 3.9 million unique visitors and offer advertisers over 66 million page views monthly. The network is expected to include more than 100 sites by the end of 2010. The network is made up of long tail web sites that feature original sports content – sites such as footballnewsnow.com, patsfans.com, theozone.net, and fantasynascarpreview.com. “FOX Sports Ad Network is an opportunity to associate our site with a recognized leader in sports programming,” said Chuck Carroll, publisher of footballnewsnow.com. “Their commitment to providing relevant advertising from some of the most recognizable brands today is unmatched. The high quality ads will definitely help build trust with our readers.”

The FOX Sports Ad Network gives advertisers an easy solution to reach valuable audiences in a single online media buy. The network, which will be sold by both FSIM and Burst, can be purchased run-of-network, or targeted to specific geography, daypart, or sport content type.

Burst built the FOX Sports Ad Network using its proprietary adConductor™ technology. As an end-to-end technology solution offering outsourced professional services, adConductor provides FOX Sports Ad Network with not only ad management, but also publisher recruitment and relationship management services.

“The male sports audience is an important demographic for advertisers to reach,” said Kyle McDoniel, Vice President, Business Development at FSIM. “By leveraging Burst Media’s expertise in ad network development coupled with its adConductor technology, we’ve expanded advertisers’ access to this audience and associated FOX Sports with quality long tail websites that provide great sports content.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

About FOX Sports Interactive Media

FOX Sports Interactive Media, the digital arm of the FOX Sports Media Group, is a leader in digital sports programming, offering sports fans a comprehensive mix of news, exclusive analysis, fantasy games and the Internet’s largest collection of online sports video. FOXSports.com’s video content ranges from event-based programming at major events – such as the BCS Championship, World Series and NFL Playoffs – to studio shows, which feature both FOX Sports Television talent and the site’s leading editorial voices, including Mark Kriegel, Jason Whitlock and Ken Rosenthal. FSIM also manages Scout Media, a network of localized sports sites and the undisputed leader in both online and print recruiting information. The group also includes WhatIfSports, a community built around the Internet’s leading sports simulation games.

Contacts

Burst Contact:
Kel & Partners
Jean Nickerson, 617-904-9393, ext. 129
jean@kelandpartners.com
or
FOX Sports Interactive Media Contact:
FOX Sports Media Group
Bob Broderick, 212-556-2412
Robert.Broderick@FOX.com

Release Summary

Burst Media partners with FOX Sports Interactive Media to launch sports-focused ad network, offering a high quality reach for advertisers

Contacts

Burst Contact:
Kel & Partners
Jean Nickerson, 617-904-9393, ext. 129
jean@kelandpartners.com
or
FOX Sports Interactive Media Contact:
FOX Sports Media Group
Bob Broderick, 212-556-2412
Robert.Broderick@FOX.com