When it launches to the public later this year, Wigster will become the first genuine price comparison website in the UK. Prices for a broad range of worktypes will be displayed instantly on submission of an enquiry, along with other key information including service differentiators, location/distance to details and performance star ratings.
Wigster’s Nick Miller explains: “What sets this site apart from those that have gone before is that we have approached this very much from the consumer’s perspective. Thanks to the rapidly maturing insurance comparison website market, consumers now have certain expectations of comparison websites – and Wigster is the first in the legal space to bring together all the information that allows for immediate and comprehensive evaluation of the competing offerings.
Equally important is the fact that we are committed to building a brand, not just a website. To generate consistently large volumes of referrals for our member law firms, Wigster has to become the ‘go to’ website for the public, a Compare the Market or Go Compare for legal, if you like. To get to those required levels, to achieve a comparable degree of recognition takes significant and sustained investment – we’re the first site where national advertising across TV, radio and the internet will spearhead the promotional effort.”
Nick Miller is keen for law firms to put aside any cynicism they might have about the comparison concept and to look positively at what Wigster has to offer in terms of new revenue streams.
He continues: "I can understand the doubt and negativity that has crept in over the years, what with a slew of websites launching in a blaze of glory and then petering out – taking any promised revenue increases with them. But that’s exactly the market picture that encouraged us to develop Wigster, in the belief that no-one had as yet got the proposition100% right. For us, getting it to 100% was dependent on two things: first giving consumers a brand that they recognise and trust, and then giving them the means to make truly instant and informed price comparisons.
All our planning and back-end development work has been predicated on those two aims. Today they are our two clear USPs and I’d like law firms to see that here is a brand new and much improved shop window for them to show themselves off in. Having opted for a high volume, low referral fee business model, our success is directly aligned with that of our members’ – while everyone’s success is dependent on giving the consumer the best possible comparison experience. I’m confident that Wigster will set new standards in this respect and become a major contributor to law firm revenues as a result."
Formal law firm registration began on the 9th August and more than thirty firms have already signed up, with a further 100 expressing interest. For more information on membership or to register, firms should contact Wigster on 0844 247 7700 or email email@example.com.
Nick Miller is available for telephone interviews, and can arrange demonstration trials of the Wigster service. Please liaise through PR Officer, Sarah Levick, contact details below.
Wigster advertisement available for viewing at http://www.youtube.com/watch?v=ItMU9iadO0U