LOS ANGELES--(BUSINESS WIRE)--Millions of players of several popular online games don’t need a credit card to earn credits for purchasing premium items. Announcing two new partnerships, Sometrics will provide the player communities of Nexon America and PopCap Games with opportunities to earn free in-game currency through participation in offers powered by the company’s proprietary Offer Solution.
With targeted offers from trusted brands such as AT&T, Netflix, NBC, Disney and more, Sometrics provides online gamers with the chance to earn virtual currency without opening their pocketbooks. By participating in a variety of consumer surveys, high-value subscriptions, e-commerce shopping and more, players earn virtual cash while advertisers achieve a prolonged attention from a target demographic. The Sometrics Offer Solution enjoys a global reach of more than 4,000 ads across hundreds of games, and achieves effective cost per thousand impressions (eCPM) as high as $700-$900.
“Sometrics couldn’t be happier lending our proven skill sets in offer-based solutions to the massive audiences behind the free-to-play games of Nexon and PopCap, and we’re sure their players will enjoy an easy, convenient way to earn in-game currency for free,” said Ian Swanson, Sometrics co-founder and CEO. “The Sometrics Offer Solution platform is built for optimization, so we can deliver a variety of offers in the most efficient and effective way possible.”
Nexon’s growing library of online games includes the world famous MapleStory, the fantasy life of Mabinogi, the fast-paced first-person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. The publisher tapped Sometrics for targeted offer-based promotions due to the company’s outstanding reputation for providing quality offers, customer service, and results for both businesses and consumers.
“Sometrics gives our players a way to earn currency through high-quality offers from trusted brands, so they can continue to advance in their favorite games for free,” said Won Il Sue, Nexon America’s vice president of business development.
Sometrics is the first offer company to work with PopCap MC ADD: on Facebook (or social space) and has created a custom integration for players of the social game Bejeweled Blitz using offers from Microsoft, Netflix and Disney. PopCap’s games also include the best-sellers Bejeweled, Bookworm, Zuma, and Plants vs. Zombies, which collectively boast more than 1.5 billion downloads worldwide.
“We’re excited about the revenue potential from Sometrics’ Offer Solution,” said Michael Carpenter, vice president of social games at PopCap. “This is an intriguing and potentially valuable partnership for us and a rewarding alliance for our customers.”
Sometrics specializes in helping game publishers and advertisers maximize results from offers by optimizing placement and targeting, giving players easy access to the offers they’re most likely to complete. Using Sometrics Offer Solution and Payment Manager the result is an average 15 percent lift in revenue for Sometrics’ partners, more desirable leads for advertisers, and an enhanced gaming experience for players.
More information on Sometrics and the Sometrics Offer Solution can be found at the company’s website. Online game publishers, virtual worlds, social network game developers and gamers alike can follow Sometrics on Twitter and join the company’s Facebook page.
Sometrics (www.sometrics.com) pioneered social intelligence – combining deep, relevant social analytics with precision-targeted ad serving capabilities to help developers and brands monetize the social web. The company has adapted its advanced targeting and optimization expertise to give online game developers the first-ever full-service offer and payment management solution. Sometrics provides one place to manage everything – all the ads, all the offers, and all the offer networks – coupled with powerful analytics capabilities that help publishers/developers analyze all activity, down to detailed demographics. Sometrics has received funding from Steamboat Ventures, Greycroft Partners, AT&T and was the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Sometrics is based in Los Angeles.