James Cameron Plants First of One Million Trees in Brazil

James Cameron plants first of a million Avatar trees (Photo: Business Wire)

--()--Fox International Home Entertainment:

Photo One

Avatar Director James Cameron and Actress Sigourney Weaver were in São Paulo today to plant the first tree as part of a global partnership to plant one million trees worldwide - an initiative between Twentieth Century Fox Home Entertainment and Earth Day Network to coincide with the DVD and Blu-ray launch of Avatar. Cameron planted the pau-brasil - a native Brazilian tree - which is a powerful symbol of recouperation of the forests in that country and a species that is 99% extinct. The tree was planted in Ibirapuera Park, the most important and famous park in the city of São Paulo.

The partnership between Fox Home Entertainment and Earth Day Network, an international non-profit organization that coordinates Earth Day programs around the world, was announced by Cameron, in Los Angeles (USA) on March 23rd. The planting of trees will be done in 15 countries starting today and will be completed by the end of this year. The organization is committed to caring and nurturing the trees to maturity, as well as considering natural disasters such as fires and landslides during the planting process.

Photo Two

Avatar Director James Cameron and Actress Sigourney Weaver were in São Paulo today to plant the first tree as part of a global partnership to plant one million trees worldwide - an initiative between Twentieth Century Fox Home Entertainment and Earth Day Network to coincide with the DVD and Blu-ray launch of Avatar. Cameron planted the pau-brasil - a native Brazilian tree - which is a powerful symbol of recouperation of the forests in that country and a species that is 99% extinct. The tree was planted in Ibirapuera Park, the most important and famous park in the city of São Paulo. Cameron and Weaver were joined by prominent local officials, Antonio Herman de Benjamin, Justice of the High Court of Brazil, Carlos Fortuner, Deputy Secretary of Municipality for the Environment and Pedro Escorel de Azevedo, Associate Secretary of Municipality for the Environment.

The partnership between Fox Home Entertainment and Earth Day Network, an international non-profit organization that coordinates Earth Day programs around the world, was announced by Cameron, in Los Angeles (USA) on March 23rd. The planting of trees will be done in 15 countries starting today and will be completed by the end of this year. The organization is committed to caring and nurturing the trees to maturity, as well as considering natural disasters such as fires and landslides during the planting process.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6244849&lang=en

Contacts

Fox International Home Entertainment
Marla Rothschild, +1-310-369-5827
marla.rothschild@fox.com
Melissa Loseby, +1-310-369-2705
melissa.loseby@fox.com
or
North American Contacts:
Fox Home Entertainment
James Finn, +1-310-369-2940
james.finn@fox.com
Kavita Smith, +1-310-369-8435
kavita.smith@fox.com

Contacts

Fox International Home Entertainment
Marla Rothschild, +1-310-369-5827
marla.rothschild@fox.com
Melissa Loseby, +1-310-369-2705
melissa.loseby@fox.com
or
North American Contacts:
Fox Home Entertainment
James Finn, +1-310-369-2940
james.finn@fox.com
Kavita Smith, +1-310-369-8435
kavita.smith@fox.com