Dickies and Randa Extend Licensing Agreement

Long-Standing Partners Agree to a Multi-Year Continuance

FORT WORTH, Texas--()--Dickies, the leading global workwear brand, is pleased to announce it will continue to work with Randa to provide licensed leather goods in a multi-year extension of their 25+ year partnership. Exclusive product offerings will include men’s and boys’ belts, wallets, suspenders and travel kits.

Dickies continues to find ways to maintain its work wear heritage and broaden its lifestyle appeal. The brand, known for making durable, quality work gear uses a variety of strategic licensing partnerships to reach consumers. Licensees of Williamson-Dickie help take the brand into a variety of work wear-related product offerings, including bags, footwear, medical wear, belts, socks and on-trend apparel in the junior girls and young men’s tops, to name a few. The Spring 2010 season of product represents the most collaboration thus far between Dickies and its licensing partners in creating a new season of merchandise. Styles, details and colors fit together to created an integrated brand story.

“Dickies is proud to have the best licensing partners in the business to take our brand into new categories and offer customers a more thorough product assortment,” says Michael Penn, Vice President of Licensing for Dickies. “Randa has worked with us for a number of years to add heritage and credibility to the Dickies brand, and we look forward to working with them for years to come.”

Randa’s Spring 2010 collection of Dickies-branded products include a major focus on product innovation and functionality directly targeted at the work wear customer. The new assortment will provide greater flexibility, hardware details and more iconic work wear features.

About Dickies

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world. For more information, visit www.dickies.com.

About Randa

From its origin as a neckwear company over seventy years ago, Randa is the leading manufacturer, distributor and marketer of lifestyle accessories including belts, wallets, neckwear, small leather goods, luggage, casual bags, business cases, and gifts for men, women and children. Randa also provides in-store services and training for industry-leading clients. The company's products are sold in greater than 10,000 doors on five continents. For more information about Randa Accessories, please contact us at (212) 768-8800 or visit www.randa.net.

Contacts

Dickies
Misty Otto, 817-810-4461
817-235-0359 (cell)
motto@dickies.com
or
Randa
Pierina Lametta, 212-768-8800
www.randa.net

Contacts

Dickies
Misty Otto, 817-810-4461
817-235-0359 (cell)
motto@dickies.com
or
Randa
Pierina Lametta, 212-768-8800
www.randa.net