SCHAUMBURG, Ill.--(BUSINESS WIRE)--U.S. consumers kick off the summer season with Memorial Day celebrations -- and beer. According to The Nielsen Company:
“Summer is a hot time for beer retailers,” said Nick Lake, vice president, client service, Beverage Alcohol, The Nielsen Company. “Beer is popular with consumers during the Memorial Day holiday and summer as it is generally more portable than wine or spirits, making it easier to take to outdoor parties, picnics and barbeques. Beer retailers can take advantage of this opportunity by understanding what types of beer their consumers are looking for and promoting a well-stocked selection of beer in their stores.”
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
1 The two weeks surrounding Memorial Day 2007 showed total sales of $380.8 million or 21,534,727 cases in U.S. supermarkets.
2 The Nielsen Company, total U.S. supermarket sales, 16 weeks ending September 8, 2007.
3 The Nielsen Company, total U.S. supermarket sales, 16 weeks ending September 8, 2007.
4 The Nielsen Company “Millennials and Beverage Alcohol Study” 2007.