NEW YORK--(BUSINESS WIRE)--Local Searchers, people who seek products, services and information online for specific locations, are proving to be a big boon for shoppers and — potentially — for marketers. A large study — the first of its kind — from comScore Networks commissioned by TMP Directional Marketing, the leading local search and yellow pages marketing agency, reveals the following facts concerning consumer behavior and attitudes while searching:
"Offline local search, White Pages and Yellow Pages directory advertising is a $15 billion market and fairly static," said Stuart McKelvey, CEO of TMPDM. "Online local search is a $1 billion market and growing. The fact that two thirds of our online panel use online search as their primary source of local business information suggests that advertisers should consider the allocation of offline vs. online local search investments.”
What does that tell us? “The consumer is there and ahead of the advertisers,” McKelvey added.
TMP Directional Marketing is a $500 million local search and yellow pages agency with 22 offices in the U.S. and Canada. Based in New York, its clients include 100 of Fortune 500 businesses, including many banks and financial institutions, insurance companies, home service companies, fast food chains, and moving and storage companies. Founded in 1967, TMP launched monster.com in 1995, then became an independent agency, TMPDM, in 2005. www.tmpdm.com.