White Tea by Westin is a custom-designed scent that evokes the personality of the brand, elevates the senses and transforms any space. Highlighted with notes of geranium and freesia, the ingredients were carefully chosen because of their relaxing properties and are the result of almost a year of research and testing. The scent made its debut in the Westin brand's recent "This is How it Should Feel" print ad campaign that features a White Tea fragrance strip - the first time a hotel company used this type of execution in an ad campaign. It was then introduced in Westin Hotel lobbies around the world as part of the brand's new Welcome program which is currently rolling out across all hotels worldwide.
"As part of our Westin Welcome program we designed our White Tea scent to create a relaxing and inviting atmosphere for our guests and we're thrilled that we made such a strong emotional connection that they want to bring that experience home with them," said Sue Brush, senior vice president of Westin Hotels & Resorts.
The White Tea by Westin collection is the latest addition to the brand's successful retail line that includes the iconic Westin Heavenly Bed(R) and Heavenly Bath(R) products that are available through an in-room catalogue and branded website. Last year Westin became the first hotel company to gain national retail store presence when Nordstrom started carrying its Heavenly line in more than 60 stores nationwide.
Renew Your Home with the Scent of White Tea
White Tea by Westin's luxurious 100% all-natural soy candles are individually hand poured, are clean burning and last for 60 hours. The home diffuser features natural rattan reeds that absorb the white tea scented oil and gently diffuses the calming blend of select botanicals throughout the room and the all-natural potpourri lends a subtle, fragrant touch to any space. The White Tea by Westin home fragrance collection is available at www.westin.com/store or (877) 777-5418 and is priced from $25-$65. For international orders please call (973) 882 8437.
Westin Hotels & Resorts, with more than 127 hotels and resorts in 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT). Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood(R) Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R) and the recently announced Aloft(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)