Icon International Holdings, Inc. Announces The Bluefish as Official Concierge Partner; Bluefish Founder, Steve Sims Joins Board of Directors

AVENTURA, Fla.--()--Aug. 29, 2006--Icon International Holdings Inc. (Pink Sheets:INIH) has signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers. The official concierge will be responsible for arranging all wants and needs of the ICON traveler ranging from car service, reservations, and accommodations to complete excursion vacations. Additionally, Steve Sims, President and Founder of The Bluefish, has accepted a seat on the ICON Board of Directors. Sims will also serve in the capacity of Vice President of Strategic Business Development where he will assist in creating reciprocal partnerships to enhance the passenger experience. ICON, an all-business class airline plans to fly transatlantic routes beginning in 2007.

About Bluefish: Bluefish Concierge (http://www.thebluefish.com) offers the highest level of travel, transportation and entertainment-related services to discerning individuals worldwide. From granting access to the world's top events to providing luxury experiences. The company excels at arranging unique experiences available nowhere else.

Bluefish Concierge's commitment to offering the highest level of personalized travel, transportation and entertainment-related services has made Bluefish a one-stop shop for corporate executives, celebrities, professional athletes and other discerning individuals interested in living life to its fullest. The company also excels at arranging outrageous experiences. They have sent clients in a submarine to see the remains of the Titanic, provided exclusive access to the Various International Award Shows and worldwide Fashion Weeks and even arranged fighter jet flights over Moscow. In 2003, Bluefish partnered with MBNA to become the first concierge to launch its own credit card. In 2004, the company was named the official concierge service to such high-profile events as the L.A. and New York Fashion Weeks. Also in 2004, Bluefish was named the "Ultimate Concierge" by the Fine Living Network. Bluefish has become notorious for creating over the top experiences for those looking to live life to the fullest and demanding only the finest in all this world has to offer. Proving its success, Bluefish received a personal introduction to its readers by the Robb Reports "Best of the Best" 2005 edition. Bluefish continues to raise the bar in luxury travel, experiences and events. The recent success of Bluefish has gained recognition in the world's leading publications, branding the company as one that caters to the desires of the world's most affluent. From the Robb Report to the Moscow Times, to a Harvard University Luxury Conference, Bluefish is quickly becoming a house-hold name among those who live luxury lifestyles.

Bluefish and ICON intend on creating "signature" excursions to the world's most exclusive events, including but not limited to, the Monte Carlo Grand Prix, Cannes Film Festival, FIFA World Cup, and International Tennis Championships.

For All Bluefish Media: http://www.thebluefish.com/media.php

About Steve Sims- Director/Vice President of Strategic Business Development

A Native of London, England, Steve Sims, President/CEO and Founder of Bluefish Concierge brings a wealth of global experience to ICON. Sims began his career with American Express Financial Services and then transferred to London as a stockbroker for a private equity firm. In the early 90's, he was recruited to Hong Kong to lead a team in private banking and trust management. This experience gave Steve the opportunity to see the lifestyle of Southeast Asia, as his position called for him to socialize and network at many of the world's key affairs and events throughout Asia, as well as, Europe and the United States. Continuing his financial career, Sims moved to Geneva in 1996 as a consultant to financial institutions, requiring his different style of marketing advice. While in Switzerland, he was able to carve a niche by gaining clients access to events and parties through the social and business networks he developed -- thus leading to the birth of Bluefish.

About Icon: ICON has created a high quality alternative to existing commercial airline "business class" travel. ICON will offer a premium service not found on today's commercial airlines. The new service, branded as Icon Signature Service, serves to meet the needs of the business traveler by exceeding all expectations of each individual passenger. ICON will feature First Class Flatbed Seats, First Class Cuisine, Premium Wines and Liquors, Internet Connectivity at each seat, E-Fax, Printer and Photocopier Capabilities, Laptop PC Connections, Satellite TV, Individual Entertainment Systems at each seat, with multiple choices, on Boeing 767-300ER Aircraft. Icon intends to begin full "Signature" service between New York (John F. Kennedy) and London (Gatwick) and Paris (Charles De Gaulle) and Miami (Miami International) in the first quarter of 2007.

Special Note Regarding Forward Looking Statements: Statements in this press release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements of whether current plans are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based on information available to the company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business or meet its current objectives. Additionally, forward looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in any filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

Contacts

Icon International Holdings, Inc., Aventura
Shareholder Relations:
Marissa Brooks, 305-792-9191

Contacts

Icon International Holdings, Inc., Aventura
Shareholder Relations:
Marissa Brooks, 305-792-9191