Hasbro's Highly Anticipated Star Wars: Episode III Revenge of the Sith Toys and Games Available on April 2 at a Galaxy Not Far Away

Darth Vader Voice Changer from Hasbro, Inc. (Photo: Business Wire)

PAWTUCKET, R.I.--()--March 30, 2005--Hasbro, Inc. (NYSE:HAS):

-- Most Diverse and Innovative Star Wars Line-up Yet from Hasbro Takes Saga to New Heights with Exciting Role Play Toys, Innovative Action Figure Battle Game --

The Force is strong with Hasbro, Inc. (NYSE:HAS) as its most diverse and highly innovative line ever of Star Wars toys and games, based on Star Wars: Episode III Revenge of the Sith, hits store shelves worldwide on April 2, 2005. Kids and Star Wars fans of all ages eagerly awaiting the film's May 19 release can take home a piece of the Star Wars fantasy as early as 12:01 a.m. on April 2 at "Midnight Madness" events at select retailers nationwide. The celebration will continue all weekend long with a host of exciting Star Wars events at hundreds of Wal-Mart stores and other retailers nationwide. Creating a Force-filled atmosphere, Wal-Mart stores will present interactive toy & game demonstrations and free Star Wars prize giveaways (while supplies last).

From exciting role play toys like the Darth Vader Voice Changer that lets you feel the "power of the Dark Side" to games like Trivial Pursuit DVD Star Wars Saga Edition that bring the pop culture phenomenon home to your living room, Hasbro's Episode III Revenge of the Sith toys and games are sure to spark the imagination of Star Wars fans of all ages.

"Star Wars is not only one of the most popular and successful entertainment properties of all time, it's also been one of the most successful toy lines of all time," said Brian Goldner, President of Hasbro's U.S. Toy Segment. "We are proud to continue our tradition of bringing the magic of Star Wars alive for kids and fans, and our new line up of Star Wars: Episode III toys and games are sure to delight everyone seeking the experience and excitement of the upcoming film."

"Star Wars toys and game line is sure to offer Wal-Mart customers of all ages and Star Wars fans an incredibly exciting and involving play experience," said Scott McCall, vice president and divisional merchandise manager, Toy Division, Wal-Mart Stores, Inc. "We're anticipating a great deal of excitement at our stores for the April 2 launch and are celebrating the occasion with an action-packed Star Wars weekend for fans of all ages."

Key offerings from Hasbro's Star Wars: Episode III Revenge of the Sith toy and game line include:

DARTH VADER VOICE CHANGER

(Approximate Retail Price: $29.99, Recommended Age: 5 & up, Available now)

One of the hottest toys during the holiday season, the DARTH VADER VOICE CHANGER features the realistic helmet, mask and chest plate that made the very image of Darth Vader an icon. Kids put on the gear, but the change will only be complete when they hear their own voice transformed to sound like that of the evil Lord Vader! Two additional modes are included: the first plays the ominous Darth Vader breathing sound, and the final mode plays five of his most popular phrases from the Star Wars movies, including "The Force is with you," "You don't know the power of the dark side," "Don't make me destroy you," "Your powers are weak," and "There is no escape." The child's voice can be adjusted through three different pitch levels.

Star Wars: Episode III Revenge of the Sith Electronic Lightsabers

(Approximate Retail Price: $19.99, Recommended Age: 4 & up)

Awesome new Episode III electronic lightsabers have signature features for key Jedi including ANAKIN SKYWALKER with a color change blade that lets kids choose on which side of the Force they want to fight on -- blue for the 'light' side or red for the 'dark side'; OBI-WAN KENOBI with a "Feel the Force" vibration pack in the handle so you can feel the Force as you fight; and YODA with a Jedi training mode with real YODA phrases that teach you to become a Jedi as you use the lightsaber.

Star Wars: Episode III Revenge of the Sith Action Figures

(Approximate Retail Price: $5.99, Recommended Age: 4 & up)

New Star Wars action figures featuring the awesome heroes and villains from Episode III. Collection 1 action figures feature an incredible action feature from the new film, such as a lightsaber attack, quick draw action, or Wookiee rage, all with the squeeze of the figure's leg. The first wave will include: OBI-WAN KENOBI with SLASHING ATTACK, ANAKIN SKYWALKER with LIGHTSABER ATTACK, YODA with FIRING CANNON, SUPER BATTLE DROIDS with FIRING ARM-BLASTER, CLONE TROOPER with QUICK DRAW ATTACK, R2-D2 with DROID ATTACK, GRIEVOUS' BODYGUARD with BATTLE ATTACK, MACE WINDU with FORCE COMBAT, DARTH VADER with LIGHTSABER ATTACK, and CHEWBACCA with WOOKIEE RAGE. Collection 2 action figures feature incredible detail and come with an authentic display base from the movie. Multiple waves will be introduced throughout the year, totaling 56 basic figures in all.

Star Wars FORCE BATTLERS

(Approximate Retail Price: $9.99, Recommended Age: 4 & up)

With an all new 7" scale for the Star Wars line, FORCE BATTLERS are ready for action! Armed with cool galactic gear and awesome weapons, these powerful heroes and dark villains battle across the galaxy. These bigger figures are perfect for small hands to do battle with. Characters such as OBI-WAN KENOBI, ANAKIN SKYWALKER and CHEWBACCA take on the dark side against DARTH VADER in this new line.

TRIVIAL PURSUIT(R) DVD Star Wars SAGA EDITION Game

(Approximate Retail: $49.99, Recommended Age: 10 & up)

The TRIVIAL PURSUIT(R) DVD Star Wars Saga Edition game combines traditional game play, modern DVD technology, and questions from all six Star Wars movies in six new categories - The Cantina; The Force; Heroes, Villains & Scoundrels; The Saga; A Galaxy Far, Far Away...; and Hyperspace. With over 2,400 questions, including 600 interactive questions on two DVDs, this game is sure to appeal to every Star Wars fan. Exclusive to this game are 20 DVD questions that feature selected Star Wars' fans acting out various scenes from the Star Wars saga.

Star Wars LIGHTSABER BATTLE Game

(Approximate Retail: $49.99, Recommended Age: 8 & up)

The Star Wars saga comes to life in your living room with Hasbro Games' Star Wars LIGHTSABER BATTLE Game. In the battle against the dark side, players are equipped with the power of a wireless lightsaber as they advance through the game and practice their favorite Jedi moves all on their TV screen. Battle against all your favorite Jedi and Sith with a climatic confrontation against the Dark Lord of the Sith himself, Darth Vader. No video game system is required; players can simply plug the main unit straight into the T.V. and prepare for battle. Players can compete against their own score or that of an opponent.

Star Wars ATTACKTIX BATTLE FIGURE GAME

(Approximate Retail Price: $5.99 - $9.99, Recommended Age: 6 & up)

Star Wars ATTACKTIX is the revolutionary new battle figure game where kids compete with one simple goal: to be the last one standing! Only ATTACKTIX combines the crash-and-bash fun of action figures with the competition, strategy and collectability of trading card games. ATTACKTIX is easy to learn, but difficult to master. With no game board or dice, ATTACKTIX can be played anywhere, anytime. Each figure stands on a patented game base that features all of the game play information needed. The innovative movement system enables kids to move their figures in numerous combinations providing for enhanced strategy and a new game each time they play. Also, multiple strategy levels are built in to vary play even further.

Star Wars MINIATURES Revenge of the Sith STARTER GAME

(Approximate Retail Price: Starter Set $24.99; Boosters $12.99; Starter set and booster packs available April 2, 2005. New series available August 2005)

The successful Star Wars MINIATURES game expands in April shortly before the release of the last episode of the Star Wars saga. Star Wars MINIATURES Revenge of the Sith starter game comes with a newly designed game board, providing a more authentic-feeling setting for battles between the available 60 unique, collectible creatures and characters. In August, galactic battles will escalate with the Star Wars MINIATURES UNIVERSE pack, which will feature legendary characters from the entire Star Wars universe--including new huge figures that will tower over the battlefield.

Star Wars TRADING CARD GAME (TCG) Revenge of the Sith

(Approximate Retail Price: Starter Set $9.99; Boosters $3.49; Booster Blisters $3.69; Starter set and booster packs available April 2, 2005. New series available August 2005)

The Star Wars TCG continues to grow in popularity as players engage in exciting, energy-packed battles between Rebel and Imperial forces. On April 2, 2005, weeks before the theatrical release of Star Wars: Episode III Revenge of the Sith, fans will be able to experience Star Wars TCG Revenge of the Sith which will include 110 cards with images directly from the film, capturing all the breathtaking action and excitement of the movie.

TRIVIAL PURSUIT (R) and the distinctive design of the gameboard and game cards are registered trademarks which, along with related proprietary rights, are owned by Horn Abbot Ltd. for games used and sold under exclusive license to Hasbro, Inc., Pawtucket, RI 02862. (c)1994, 2005 Horn Abbot Ltd. All Rights Reserved.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Contacts

Bratskeir & Company
Bob Friedland/Wendy Joong, 212-679-2233
or
Hasbro, Inc.
Gary Serby, 401-727-5582

Contacts

Bratskeir & Company
Bob Friedland/Wendy Joong, 212-679-2233
or
Hasbro, Inc.
Gary Serby, 401-727-5582