|Magazine Acknowledges Dorado's First Horizon Wealth Management Solution Bridges the Gap Between Mortgage Banks and Retail Customers|
Dorado Corporation, the leader in mission-critical, on-demand solutions for home lending, and First Horizon Home Loan Corporation today announced that Dorado has won the Mortgage Technology Magazine Market Bridge Award. The Company received the award based on the solution it developed for First Horizon, which enables First Horizon to streamline the cross-selling of financial service options to mortgage customers. The solution helps First Horizon overcome the "chronic discontinuity" between consumers and lenders by enabling First Horizon to leverage mortgage customer information to cross-sell additional services, allowing First Horizon to deliver its All Things Financial(R) vision.
"We are excited to be a part of this win with Dorado," said Christina Martin, vice president of Internet marketing for First Horizon. "The Dorado solution has helped us not only increase the efficiency and productivity of our wealth management teams, it has helped us grow our retail financial services business. We receive a lot of financial information from our mortgage customers; the Dorado solution helps deliver more value to our customers by offering financial products and services that fit their financial situations."
Dorado ChannelMaster(TM) has provided First Horizon wealth management teams with an Internet-based software application that leverages existing customer mortgage information to provide marketing leads for additional retail financial services. Since its deployment in markets with wealth management teams, approximately 15% of First Horizon's new mortgage customers completing a mortgage application online have accepted invitations for consultations with First Horizon financial planners. The software has also increased the efficiency and productivity of First Horizon's wealth management teams.
"We are thrilled to win this award for the second time from Mortgage Technology Magazine," said Dain Ehring, CEO, Dorado. "Banks today, like First Horizon, are striving to provide a common view of the customer to all business units and channels. Having a unified view enables the delivery of more targeted and valuable services to customers, and helps banks achieve their cross-selling goals faster and more cost effectively. This win underscores the fact that Dorado bridges the gap between lenders and their consumers, and between lenders and their business goals."
About First Horizon Home Loans
Headquartered in Irving (Dallas), Texas, First Horizon Home Loans(R) ranks among the nation's largest full-service mortgage banking companies in both retail originations and mortgage servicing. With its commitment to superior customer service and competitive products, the company is currently ranked 15th in servicing with more than $68 billion in its portfolio and 14th in originations, with $51.03 billion for 2003(a). First Horizon is part of the First Horizon National Corp. (NYSE:FHN) family of companies.
(a) Rankings current as of February 2004. Source: Inside Mortgage Finance(R).
Dorado Corporation is the leader in mission-critical, on-demand solutions for home lending. Dorado's innovative solutions are installed by numerous top-tier and emerging lenders and enable more than 135,000 lending professionals to increase efficiency and productivity at the point of sale. The solutions also drive cross-sell/up-sell opportunities by increasing workflow flexibility and simplifying technology integrations for leading lenders such as Chase Manhattan Mortgage Corporation, Citi, Countrywide Home Loans, and Washington Mutual. www.dorado.com
Copyright (C) 2004 Dorado Corporation. All rights reserved. Dorado ChannelMaster and Dorado PriceMaster are registered trademarks of the Dorado Corporation. Dorado, the Dorado logo, Dorado SourceMaster and Dorado .MOR are trademarks of Dorado Corporation. Other company and/or product names may be trademarks or registered trademarks of their respective companies.