Macromedia and LeapFrog Deliver Rich Interactive Content Through Leapster Multimedia Learning System

SAN FRANCISCO and EMERYVILLE, Calif.--()--Nov. 3, 2003--

  Embedding Macromedia Flash creates richer user experience and efficient content development cycles  

Macromedia (Nasdaq:MACR) and LeapFrog Enterprises, Inc., a leading developer of innovative technology-based educational products, today announced that Macromedia Flash is integrated in the new Leapster(TM) Multimedia Learning System, bringing effective and engaging learning experiences to kids. This take-anywhere device allows children to learn in four different interactive ways: educational game player, electronic book reader, digital art studio, and interactive video player. Flash enables effective rich content and applications to be delivered across desktops and devices.

"Incorporating Flash content and design capabilities into the Leapster handheld will help us take interactive learning to a whole new level for preschoolers," said Kathleen Campisano, vice president of marketing for infant, toddler and preschool products, LeapFrog. "The more you can engage a child, the more they want to play, and with LeapFrog products, the more they play, the more they learn."

In the Leapster handheld, Flash support enables developers to create dramatic and engaging camera angles, zooms, and pans on game scenes and settings. For example, the view of a character's face can be zoomed in closely, allowing a child to watch his lips move in detail as he speaks. By integrating Flash, graphics take less space on game cartridges, allowing for more game play, plus added features such as rich audio and voice feedback. Additionally, several extensions that are unique to the Leapster platform, such as touchscreen, buttons, and voice, also contribute to more efficient content development cycles and an enhanced user experience.

"Macromedia Flash empowers millions of developers to deliver expressive, memorable experiences and fluid animations to this exciting new market opportunity," said Peter Meechan, vice president, Macromedia. "By working with LeapFrog to bring Flash to the education marketplace, the companies will jointly revolutionize the interactive educational experience by leveraging Flash."

Macromedia Flash is the fastest way to create rich content and applications across the broadest range of platforms and devices. For developers, the new functionality in Flash MX Professional 2004 further enables the quick creation of powerful content for devices and increases developer productivity reducing their time to market. LeapFrog now joins the list of the world's leading consumer electronics manufacturers who are building products that utilize Flash.

Additional information on LeapFrog and its products can be found at www.leapfrog.com.

About Macromedia

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences--on the Internet, on fixed media, on wireless, and on digital devices.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California.

In Homes: LeapFrog has developed nine learning platforms that come to life with more than 90 interactive software titles, covering important subjects such as phonics, reading, math, music, geography, social studies, and science. In addition, the company has created more than 35 stand-alone educational products for newborns to age 16 years. All products contain educational curricula and reflect a teaching style designed to be fun, engaging, and effective. LeapFrog's award-winning U.S. consumer products are available at major retailers.

In Schools: In 1999, the Company created its school division, LeapFrog SchoolHouse, in response to countless requests from educators to customize LeapFrog's award-winning technology and educational products for the classroom. The LeapFrog SchoolHouse curriculum programs are currently in more than 15,000 classrooms in the U.S. with more than 200 interactive books and more than 290 skill cards representing more than 5,500 pages of educational content. In addition, LeapFrog SchoolHouse products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.

Around the World: Interest in LeapFrog learning products is worldwide. LeapFrog currently has offices in Canada, France, the United Kingdom and Mexico. LeapFrog consumer products are available in more than 25 countries and produced in five different languages.

Macromedia, the Macromedia logo, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

Contacts

Macromedia, Inc.
Suzy Ramirez, 415-252-4053
suzy@macromedia.com
or
Manning, Selvage & Lee
David Cumpston, 415-364-3846
david.cumpston@mslpr.com

Contacts

Macromedia, Inc.
Suzy Ramirez, 415-252-4053
suzy@macromedia.com
or
Manning, Selvage & Lee
David Cumpston, 415-364-3846
david.cumpston@mslpr.com