Circle K, Warner Bros. and Legendary Pictures Team Up to Bring Godzilla x Kong: The New Empire to Life with Limited-Edition Lineup

Craveable themed offerings, exciting sweepstakes and more in store for customers

Circle K, a global leader in convenience and mobility, is excited to announce its epic partnership with Warner Bros. and Legendary Pictures for the highly anticipated Monsterverse film: “Godzilla x Kong: The New Empire,” in theaters on March 29, 2024. (Photo: Business Wire)

CHARLOTTE, N.C.--()--Circle K, a global leader in convenience and mobility, is excited to announce its epic partnership with Warner Bros. and Legendary Pictures for the highly anticipated Monsterverse film: “Godzilla x Kong: The New Empire,” in theaters on March 29, 2024.

In celebration of the new film and Circle K’s monstrous collaboration with a major motion picture studio and Legendary Pictures, the brand is introducing five exclusive, limited-time products available through May 3, 2024, at locations across the U.S. in addition to thrilling sweepstakes for fans to participate in.

New products include two Froster flavors: Kong Crush and Godzilla Blast, an alluring, color-changing Froster cup, the craveable Kong Breakfast Slamwich towering with triple the meat and double the cheese, and a specially crafted Titan Toffee Crunch Chocolate bar.

“We’re always looking for fun and engaging ways to bring partnerships to life in store for our customers, and we’re very excited about collaborating with Warner Bros. and Legendary Pictures on a monster promotion supporting the biggest movie of the spring,” said Kevin Lewis, Chief Growth Officer, Circle K. “From two taste-bud tantalizing Froster flavors and a towering breakfast sandwich to a sweepstakes offering unforgettable experiences, we invite everyone to join us on this adventure.”

To elevate the excitement further, Circle K is hosting two sweepstakes sure to make any Godzilla or Kong fan roar. The first sweepstakes, which is open to all customers, offers those who purchase any of the participating products the chance to win one of fifty sets of movie tickets to experience Godzilla x Kong: The New Empire in theaters.

The second is exclusive to members of Inner Circle, Circle K’s free app-based rewards program now available in most U.S. markets. Inner Circle customers who purchase participating products will be entered into the grand prize, which includes two round-trip flights, a two-night hotel stay, tickets to Warner Bros. Studio Tour Hollywood and to see the movie in theaters.

Circle K and Warner Bros. invite customers to immerse themselves in excitement through these exclusive and crave-quenching offerings by visiting a location near them. Locate your nearest Circle K via the store locator. For more information about the limited-time products and sweepstakes, visit here.

About Circle K and Alimentation Couche-Tard Inc.

Circle K is a subsidiary of Alimentation Couche-Tard, a global leader in convenience and mobility, operating in 29 countries and territories, with more than 16,700 stores, of which almost 13,100 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong Special Administrative Region of People’s Republic of China and has recently expanded to Belgium, Germany, Luxembourg, and the Netherlands. More than 150,000 people are employed throughout its network.

About “Godzilla x Kong: The New Empire”

The epic battle continues! Legendary Pictures’ cinematic Monsterverse follows up the explosive showdown of “Godzilla vs. Kong” with an all-new adventure that pits the almighty Kong and the fearsome Godzilla against a colossal undiscovered threat hidden within our world, challenging their very existence—and our own. “Godzilla x Kong: The New Empire” delves further into the histories of these Titans and their origins, as well as the mysteries of Skull Island and beyond, while uncovering the mythic battle that helped forge these extraordinary beings and tied them to humankind forever.

Once again at the helm is director Adam Wingard. The film stars Rebecca Hall, Brian Tyree Henry, Dan Stevens, Kaylee Hottle, Alex Ferns and Fala Chen.

The screenplay is by Terry Rossio and Simon Barrett and Jeremy Slater, from a story by Rossio & Wingard & Barrett, based on the character “Godzilla” owned and created by TOHO Co., Ltd. The film is produced by Mary Parent, Alex Garcia, Eric Mcleod, Thomas Tull and Brian Rogers. The executive producers are Wingard, Jen Conroy, Jay Ashenfelter, Yoshimitsu Banno, Kenji Okuhira.

Once again, Wingard is collaborating with director of photography Ben Seresin, production designer Tom Hammock, editor Josh Schaeffer, costume designer Emily Seresin. The composers are Tom Holkenborg and Antonio Di Iorio.

Warner Bros. Pictures and Legendary Pictures Present a Legendary Pictures Production, A Film By Adam Wingard, “Godzilla x Kong: The New Empire.” It is slated for release nationwide only in theaters and IMAX on March 29, 2024 and beginning 27 March 2024 internationally, distributed by Warner Bros. Pictures except in Japan, where the film will be distributed by Toho Co., Ltd and in mainland China, where it will be distributed by Legendary East.

About Legendary Entertainment:
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to worldwide audiences. Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $19 billion worldwide at the box office. To learn more visit:


BCW Global for Circle K


BCW Global for Circle K