LOS ANGELES--(BUSINESS WIRE)--Today, Ruggable, the original machine-washable rug, announces their first licensed partnership with renowned potter, designer, and master of American glamour, Jonathan Adler. The new Jonathan Adler x Ruggable collection includes a total of 16 indoor chenille rug designs, in 10 different sizes, all of which reflect Adler’s hallmark Modern American style. Available starting today in the United States (including Alaska and Hawaii) and Canada, these washable works of art range in price from $90 - $719 and bring bright, bold joyfulness to any space.
As the first partnership from the Ruggable brand carried out with a renowned international home-goods designer, the Jonathan Adler x Ruggable collection features many of Adler’s most graphic rug patterns and makes the aspirational, aesthetic statement pieces widely accessible. The posh and vibrant designs invite the consumer to embrace their “inner Adler” and let their individuality shine through without giving up active lifestyles. This means that anyone with kids, pets, sloppy partners, and/or wine-drinking guests can continue their busy lives, without fear.
“Working with Ruggable has been a delight. Jonathan Adler rugs have always been wantable (if I do say so myself), but now? They’re washable!” says Adler.
Founded in 2010 by Los Angeles-based entrepreneur Jeneva Bell, Ruggable is known for its area rugs that offer warmth, vibrancy, and style to the home without sacrificing easy upkeep. All the rugs – including this special collection - are based on a 2-piece washable system: a lightweight, removable Rug Cover and a nonslip Rug Pad. When it’s time for a wash, simply peel off the Cover from the Pad, throw it in your home washing machine, and reattach it back to the Pad. Voilà—good as new! With a system that stops liquids and odors from getting trapped deep in the rug’s fibers, Ruggable allows the freedom to explore dynamic, experimental designs and fosters the opportunity for consumers to be brave and creative with a variety of looks.
“We are thrilled to partner with such a trusted voice in world-class design. With this collaboration, we’ll take Ruggable’s approach to modern living one step further by introducing a whole new set of long-lasting, happy-inducing, well-designed products. Jonathan Adler is known for bringing joy into our homes – and that’s exactly what we want to do with this timelessly chic collection,” says Jeneva Bell, Founder & President of Ruggable.
“I actually don’t know who’s more excited about the collection, my adorable rescue mutt FoxyLady or me. She’s always adding a little…patina... to our rugs. Now with my collection for Ruggable, patina isn’t problematic,” Adler continues.
Key attributes of the collection include:
- Machine washable and stain-resistant
- Joyful and bold designs, because according to Adler, “minimalism is boring!”
- Versatile and interchangeable, snap to swap according to your mood.
- Exclusive showstopping washable works of art, that everyone can enjoy.
Overview of the Jonathan Adler X Ruggable Collection:
VENOM:
- Chenille indoor rugs in 10 sizes from 2’x3’ to 9’x12’
- Two colorways: Sapphire and Emerald
- Three shapes: Area Rugs, Runners, and Round
MILANO:
- Chenille indoor rugs in 10 sizes from 2’x3’ to 9’x12’
- Two colorways: Blue Steel and Peacock
- Three shapes: Area Rugs, Runners, and Round
OP ART:
- Chenille indoor rugs in 10 sizes from 2’x3’ to 9’x12’
- Three colorways: Charcoal, Aquarius, and Teal
- Three shapes: Area Rugs, Runners, and Round
BIBA:
- Chenille indoor rugs in 10 sizes from 2’x3’ to 9’x12’
- Two colorways: Blue Green and Concrete
- Three shapes: Area Rugs, Runners, and Round
CARNABY:
- Chenille indoor rugs in 10 sizes from 2’x3’ to 9’x12’
- Three colorways: Admiral Blue, Mykonos Blue, and Shadow Del Sol
- Three shapes: Area Rugs, Runners, and Round
INKDROP:
- Chenille indoor rugs in 10 sizes from 2’x3’ to 9’x12’
- Four colorways: Black & Ivory, Camel & Ivory, Slate Blue, and Lapis Blue
- Three shapes: Area Rugs, Runners, and Round
For more information and to view the entire collection, please visit www.ruggable.com/pages/jonathan-adler-rugs.
About Ruggable
Headquartered in Los Angeles, Ruggable is a patented 2-piece washable rug system that includes a Rug Cover and a non-slip Rug Pad. The cover attaches securely to the Rug Pad using a Cling-Effect™ technology, ensuring the cover stays in place without bunching, moving, or sliding. Covers are easily separated from the Rug Pad and are water-resistant and machine washable. They can be washed in any home washing machine without the need to scrub stains or pay for professional rug cleaning. Ruggable rugs are interchangeable, lightweight, and durable, making them pet- and family-friendly.
About Jonathan Adler
Potter, designer, and author Jonathan Adler launched his namesake brand after leaving his day job to pursue his first love: pottery. In 1993, Barneys bought his collection of pots, and five years later, he opened his first store in Soho. Jonathan's desire to design all the bits one needs to create a flawlessly chic home lead to more and more. Today, Jonathan Adler is a design company with stores worldwide, a thriving e-commerce site, a full slate of residential and commercial projects, and a wholesale business with over 1000 points of distribution globally. It is dedicated to bringing Modern American Glamour to your life.
