LOS ANGELES--(BUSINESS WIRE)--Today, Fabletics announced the return of its best-selling mom-and-me collection, envisioned by Ginger Ressler. Designed for moms to match with their daughters and sons, the five-outfit capsule launches just in time for Mother’s Day and introduces styles for boys and unisex pieces for the first time ever. Featuring made-to-move silhouettes in performance-driven fabrics, the feel-good collection inspires the entire family to press play on staying active, embracing the outdoors, and having fun together.
“Last year’s collection sold out in mere days. We heard the demand for more “mom-and-me” styles loud and clear so we’ve brought the collection back bigger and better with something for everyone,” Ressler says. “This capsule was inspired by our family and made for yours!”
Available for toddlers, children, and adults, the collection features core Fabletics styles set in new colors, prints, and textures—including the buttery-soft Oasis Short, highly versatile Motion365® Legging, and workout-ready Fundamental Short. The spring-inspired collection includes fresh, fun takes on camo and tie-dye, some of Ressler’s favorite prints. “You’ll find uplifting embroidered messages throughout the collection to motivate you and your little ones to live life to the fullest!” says Ressler.
Fabletics also continues its partnership with Blessings in a Backpack, doubling last year’s donation to provide meals to kids. 100% of net proceeds (up to $50,000) from the children’s clothing will go directly to Blessings in a Backpack’s COVID-19 program from April 15-May 31, helping children who rely on school lunches to safely access food during school closures.
Offered in sizes 2T-XL for children and sizes XS-4X for adults, the limited-edition capsule collection will be available on fabletics.com starting April 15, 2021.
About Fabletics
Fabletics is recognized today as one of the fastest-growing brands in the history of eCommerce. Founded in 2013, Fabletics became the first label to bring the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, Fabletics is credited for evolving activewear from beyond the gym, into every walk of life. Driven by its innovative VIP membership program serving over 2 million loyal members, Fabletics is revered for its ability to deliver premium quality at affordable prices. This spirit of inclusivity guides the brand’s foundational belief: that everyone and everybody deserves to look and feel their best. In 2019, Fabletics expanded their disruptive brand into the men’s space with the launch of Fabletics Men. New drops occur every week on Fabletics in sizes XXS-4X and every month on Fabletics Men in size XS-XXL, available in the US, Canada, and most of Europe. Experience Fabletics’ full selection of activewear, accessories, shoes, and more at fabletics.com and at the brand’s 50 state-of-the-art retail stores across the US. In January 2021, Fabletics made its first big move beyond activewear, into at-home fitness. Now you can get moving anywhere with Fabletics FIT, the game-changing fitness app designed to connect members with the entire Fabletics community.
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