PITTSBURGH & CHICAGO--(BUSINESS WIRE)--JELL-O Play has launched a new animated series, “The JELL-O Wobz,” on YouTube and Amazon Prime Video. Created in partnership with DreamWorksTV, the series focuses on embracing imperfection and free play, themes that resonate with both parents and kids and that are central to the mission of JELL-O Play, a recently launched line of gelatin toys designed to inspire families to engage in free play and fun.
“The JELL-O WOBZ” is comprised of six episodes that follow the Wobz, a group of lovable JELL-O characters cast from humble kitchen objects, in their adventures through a fantastical kitchen world. The show’s protagonist, Bucket, is accidentally brought to life when JELL-O powder gets knocked into a bucket and mixes with a variety of leftover kitchen junk. He meets a variety of other JELL-O characters, each cast from a different shape that reflects their unique personalities. Meg, made from a measuring cup, tends to be a bit of a perfectionist, while Walter, created from a surgical glove with the thumb cut off, must overcome his fear of making mistakes.
Each episode, which lasts approximately four minutes, follows Bucket and his new friends through different adventures. The stories are based on real-world situations in which people confront and embrace imperfection, from accepting your physical appearance to admitting your own mistakes. While the cartoon’s visuals are playful and filled with humor, the messages ring true in a moment when millennial parents feel more pressure than ever to be perfect, with nearly 80% of millennial moms reporting that it is important to be the “the perfect mom” in a recent BabyCenter study.1
“Today’s parents and kids feel more pressure than ever before, and yet families spend less time talking about important issues like self-acceptance,” says Katy Marshall, Marketing and Sales Lead of Springboard, the new Kraft Heinz platform dedicated to nurturing, scaling, and accelerating growth of disruptive food and beverage brands. “As a brand whose values center on family bonding and free play, we wanted to create a show to foster this important dialogue.”
The JELL-O Wobz series comes on the heels of the launch of JELL-O Play, three product lines of edible toys that can be molded, shaped and built into whatever a child imagines, and are designed around themes that were specifically chosen to spark kids’ creativity, such as Ocean and Jungle. All items are available on Amazon and have a suggested retail price under $5 in national retail stores.
“The JELL-O Wobz” is available on DreamWorksTV’s YouTube Channel and on Amazon Prime Video with a Prime membership. Episode 1 is currently streaming, and a new episode will release every Monday for the next 5 weeks.
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ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com
Springboard is a new platform from The Kraft Heinz Company dedicated to nurturing, scaling, and accelerating growth of emergent, disruptive US brands within the food and beverage space. The Springboard platform is seeking opportunities to develop brands with authentic propositions and inspired founders within one of four pillars that are shaping the future of the food and beverage space: Natural & Organic, Specialty & Craft, Health & Performance and Experiential brands. For more information, visit www.springboardbrands.com.
DreamWorksTV is a breakthrough digital entertainment brand for kids with an endless supply of laugh-out-loud jokes, lovable characters, life hacks, music, magic, gaming and more. DreamWorksTV creates fun, fresh short-form content made just for kids. Since its launch in 2014, DreamWorksTV has reached over 4,000,000 YouTube subscribers and 30B+ total lifetime views, making it the #1 major kids brand on the platform, and has produced more than 140 live action and animated series. Highlights include hit shows like "Life Hacks for Kids" and "Junk Drawer Magic," which each average over 1.5 million views per week on YouTube.
1 BabyCenter’s 2014 “Millennial Mom Report” Survey of 1700+ Moms