NEW YORK--(BUSINESS WIRE)--This February, American Rag, available exclusively at Macy’s (NYSE:M), is bringing fans closer than ever to their favorite artists with the American Rag “ALL ACCESS” campaign -- a new program that offers Millennial customers direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians. Pop-rock group We The Kings will kick off the first leg of the campaign this spring.
"We are excited to partner with American Rag,” said Travis Clark, singer and guitarist of We The Kings. “The clothing is really cool and edgy, and they are committed to super serving our fans with the ALL ACCESS campaign. I look forward to teaming up with them for many years to come."
American Rag is partnering with today’s rising music stars to create unique experiences for consumers through their ALL ACCESS campaign. As the debut artists, We The Kings will participate in a series of music, fashion and lifestyle activations, including in-store appearances at select Macy's stores across the country.
American Rag ALL ACCESS activations include:
Exclusive Tracks
Beginning this month, We The Kings will debut new songs available for download exclusively on Facebook.com/AmericanRag and Raggedmag.com, including the currently available track “Can’t Shake This,” “Never Your Fault” (Feb. 25) and “Good Lovin’” (March 4). For more information about We The Kings, fans can visit facebook.com/wethekings.
In-Store Appearances
Customers will have the opportunity to listen to We The Kings at select Macy’s locations, plus take part in a meet-and-greet* with any $25 American Rag Juniors or Young Men’s purchase (*while time permits). We The Kings will make an appearance at the following Macy’s locations this March:
- March 14 at 3:30 p.m. – Macy’s Broward Mall, Plantation, FL
- March 15 at 2 p.m. - Macy’s Orlando Millennia Mall, Orlando, FL
- March 22 at 2 p.m. - Macy’s Woodland Mall, Grand Rapids, MI
We The Kings Tour
From March 14 through March 29, fans can check out We The Kings on The Art Of Tour, presented by American Rag, in a city near them. During each tour stop, fans can have a chance to win a $50 Macy’s gift card by following @raggedmag on Instagram, posing for a photo and posting it on Instagram with the hash-tag #ARAllAccess. For specific tour dates and locations, fans can visit wethekingsmusic.com/tour.
Instagram Flyaway Contest
Now through March 2, fans can "regram" the official contest photo posted on February 4 from @raggedmag, using the hash-tag #ARAllAccess for an opportunity to win a trip for two to see We The Kings in concert and have a once-in-a-lifetime meet-and-greet with the band. In addition, We The Kings will also take over the @raggedmag Instagram account at various moments throughout the campaign.
Win The Shirt Off My Back Contest
For two weeks starting on March 31, fans can “regram” the official contest photo posted on the same day on Instagram with #ARAllAccess for a chance to win clothing that We The Kings singer/guitarist Travis Clark wore and autographed during the photo shoot for American Rag’s latest advertising campaign.
RAGGED Mag We The Kings Issue
For the first time ever, RAGGED Mag - the We The Kings issue - will be available for sale at Barnes & Noble stores nationwide. We The Kings served as Editors-At-Large to curate this issue, which will feature the band on the cover and provide exclusive behind-the-scenes info and photography. The special We The Kings issue will be available in early March.
Throughout the American Rag ALL ACCESS campaign, participating artists will create and curate exclusive content for American Rag’s digital properties including raggedmag.com and its social media channels. New artists will be announced throughout the year. American Rag is available exclusively at Macy’s. For more information on ALL ACCESS, customers can visit raggedmag.com.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About American Rag
American Rag is a clothing brand for girls and guys sold exclusively at Macy’s in 610 stores nationwide, since 2003. The concept for the American Rag brand was born out of a small store called “American Rag” in Los Angeles, offering style-seekers of all types new and vintage inspired clothing. American Rag epitomizes carefree, cool style through casual clothing with an indie vibe for young men and women. The American Rag female shopper is looking for a fresh, unique style yet still wants to look and feel sexy.
About RAGGED
Since 2006, American Rag has powered RAGGED, a free magazine featuring some of the hottest bands and artists all sporting American Rag threads. RAGGED is where music meets fashion and promises to give readers fresh inspiration for their own personal style and a new favorite band all at once. Download each issue of RAGGED, brought to you by American Rag, for FREE at http://raggedmag.com/ where music meets fashion.
For more information on American Rag or RAGGED visit facebook.com/AmericanRag or raggedmag.com.
