BOLOGNA, Italy--(BUSINESS WIRE)--The Italian luxury Group, Tonino Lamborghini, has announced the launch of a new limited edition smartphone, Antares, which will be available from December this year. The legendary lifestyle and accessories Group has developed the new smartphone for the Techno-Luxury mobile segment by combining the mobile technology platform Android and quad core processor, with its signature Italian craftsmanship and scratch proof Gorilla Glass screen.
Tonino Lamborghini’s smartphone Antares will be available in limited edition from around 4,000 USD, which defines a new segment in Techno-Luxury mobiles aimed at modern, high income men and women that demand the highest quality of phone with both looks and performance being of equal importance.
“Today I am excited to announce the launch of a brand new Tonino Lamborghini smartphone. The Antares is in a class by itself, one we refer to as the 'techno-luxury' mobile segment. Our new phone marries uncompromising Italian design and premium build quality with the high performance people expect from their most important lifestyle accessory. For 30 years I have been making premium accessories, so today I accept a new challenge: to give my customers a performance smartphone with a stunning design and finish,” said Mr. Tonino Lamborghini, President of the brand and coordinator of the Tonino Lamborghini Centro Stile - design centre - in Bologna.
Mr. Gianluca Filippi, CEO of the Tonino Lamborghini Group, added: “Antares is designed to match instantly recognizable Italian flair with great performance and stunning materials. Together these qualities speak to our exclusive design heritage, one that communicates the spirit of the ‘Raging Bull’ that adorns our crest. The phone’s body is sculpted from leather and stainless steel creating a vibrant and attractive finish. The beautiful screen is coated with impregnable Gorilla Glass and the chassis is furnished with exquisite leather that comes in several alluring colour schemes for both men and women.”
Technically, Antares is built to justify its performance smartphone tagline, by matching luxury furnishings with a high-performance quad-core 1.5 GHz processor, 2 GB of RAM, 32 GB of internal memory and a MicroSD card slot with up to 32 GB (included). The sound system is provided by an in-built Yamaha amplifier and speakers. Antares also has a 13-megapixel rear and 5-megapixel front-facing cameras with full HD video (1080p), that produce stunningly clear image of photo and video images. The thickness of the smartphone is 13.5 mm and its four-inch high-resolution display is protected by tempered glass with a high shock and scratch resistance (Gorilla Glass).
Antares uses the Android 4.2 Jelly Bean platform and a complimentary interface designed exclusively for Tonino Lamborghini. The Android operating system will allow the owner to access the full range of Google mobile products and functionality, including millions of apps, games, books and videos contained within Google Play, making Antares the ideal platform for business and pleasure.
Antares will be released in limited edition, with a unique serial number appearing on the back of every phone. This, truly signifying the exceptionality of this luxury smartphone and the selected few will be able to fully appreciate its exclusivity, performance and complimentary Italian design. Special attention is paid to the packaging, consisting of a solid aluminum box designed with the unique and creative spirit of Tonino Lamborghini. The body of the smartphone and casing is decorated with classic Tonino Lamborghini symbol, the image of a ‘Raging Bull’ inside the shield, which truly epitomizes the spirit of the brand and the unique desire for perfection.
Sales for the Antares are scheduled to begin in December in the Russian Federation and China. The smartphone will be available in Italy, The United Kingdom and The United States from Spring 2014. The price of the luxury phone will range around 4,000 US dollars.
Antares is the first in a series of new and unique mobile solutions from Tonino Lamborghini. The company will subsequently release a further series of mobile products aimed at successful independent people searching for a unique identity and luxury items with genuine character and true performance.
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About the Tonino Lamborghini Group
The Tonino Lamborghini Group is a lifestyle experience brand with an Italian design heritage and luxury at its core. The Group designs and develops a vast and iconic range of luxury products and experiences, including mobiles, watches, eyewear, jewelry, home furnishing, clothing, sports accessories, Italian beverages, 5-star boutique hotels, lounges and restaurants around the world. All products are united under the instantly recognizable symbol of the Tonino Lambroghini Group, the ‘Raging Bull’.
The Tonino Lamborghini Group was founded in Bologna, Italy, in 1981. The headquarters is located in the Palazzo del Vignola in Funo di Argelato, near Bologna, designed by the famous architect mannerist Jacopo Barozzi ‘Il Vignola’.
For more than 30 years, Tonino Lamborghini has been a byword for ‘made in Italy’. Instantly recognizable, the style of the ‘Raging Bull’ range embodies a consummately Italian tradition of elegance, class, defiance and power that has become synonymous the world over for originality and style.
The authority of the name of Tonino Lamborghini in the world of design and luxury is well established. It embodies a creative spirit, passion for design and technology, implemented in its own unique style, making every product unique and recognizable. Tonino Lamborghini exclusive and luxurious products are appreciated all over the world and have become synonymous with originality and the indomitable Italian spirit.
The Group’s vision is to bring the passion and spirit of Italy to a global audience with unique and distinctive products, inspired by the world of Italian Arts & Industrial Design.
Please consider that Mr Lamborghini, his companies and business are not linked to the car company Automobili Lamborghini S.p.A.. The car company was founded by Tonino’s father, Ferruccio Lamborghini, in 1963 and today belongs to the AUDI-VW AG Group. Please do not use any pictures of Lamborghini cars when referring to Mr Tonino Lamborghini’s business. Thank you.