NEW YORK--(BUSINESS WIRE)--Collective today announced the appointment of former BrightRoll SVP, Network and Exchange, Lewis Rothkopf, to General Manager, AMP Publisher Solutions. In this role, Rothkopf will oversee all aspects of the AMP technology division, including sales, operations, client services and support.
“Lewis has a rich history of forging strategic partnerships with elite publisher brands across the video, display and mobile ecosystem,” said Joe Apprendi, CEO, Collective. “His leadership skills, publisher relationships and operational experience uniquely position him to lead the continued growth of Collective’s AMP platform.”
Prior to joining BrightRoll, Lewis served as head of distribution for NBC Universal’s digital video syndication business. Previously, Lewis played a key sales leadership role at LightningCast, a leading video ad platform and network, helping to prepare the company for acquisition by AOL. He began his career in ad serving at DoubleClick, elevating to lead sales and account management teams with phenomenal success selling Doubleclick for Publishers.
Rothkopf’s extensive and relevant experience includes a diversified cross-section of relationships with today’s leading digital publishers including AOL, Washington Post, Disney/ABC, Scripps Networks, MTV Networks and CBS Inc.
“Collective is well known as the leader in providing comprehensive display advertising solutions for today’s leading publishers and advertisers,” said Rothkopf. “I’m thrilled to be joining the Company at such an exciting time and build upon the significant momentum the AMP team has already achieved.”
The AMP Data and Media Management Platform by Collective was designed to give premium publishers and networks comprehensive tools to maximize display advertising revenue. Adding value to both audience and content-centric media offerings, AMP provides a holistic solution for publishers, including data management, reach extension, audience analytics and revenue reporting for both direct and exchange based ad monetization. Processing more than 300 million audience attributes daily, AMP manages over 20 billion impressions each month, and is used by more than 100 brand publishers and premium networks such as Electronic Arts, Meredith, IDG TechNetwork, Everyday Health, AARP, Say Media, Jumpstart Automotive, and COX Digital Solutions.
Collective intelligently connects brand marketers to audiences with high impact experiences across display, video and mobile advertising. Our technology solutions include AMP®, our data and media management platform for publishers, and Ensemble™, our audience buying, creative optimization and analytics platform for advertisers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. 500/5000 lists. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.
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