Sprinkles Goes Global with International Franchise Launch in South Korea

The iconic bakery announces expansion plans throughout Asia and grows local franchise footprint with plans for 23 women-owned bakeries across the United States

Sprinkles Bakery Interior (Photo: Business Wire)

AUSTIN, Texas--()--Leading the way in dessert innovation, Sprinkles is making waves on the international stage with its strategic franchise expansion into South Korea. This marks the first step in an ambitious plan to bring Sprinkles' iconic creations to the world, with Singapore and Malaysia to follow shortly after.

In 2022, the median annual gross sales for the top third of covered company-owned bakeries was over $3,000,000 (as reported in Sprinkles’ April 28, 2023 FDD.) Having kicked off its franchising initiative in 2021, Sprinkles has achieved remarkable momentum, being lauded as “Best Dessert Chain” by Eat This, Not That! and one of the country’s “Hottest Start Up Fast Casuals” by QSR. With domestic franchises, the brand is making significant strides in key markets, introducing decadent treats to new bakeries in Northern and Central California, West Texas, and South Florida. Notably, these ventures are led by dynamic, women-owned franchise groups, exemplifying Sprinkles' commitment to empowerment and inclusivity.

Working closely with international franchise partners SPC Samlip, known for successfully bringing American brands to Asia, and Bridgeport Investments, Sprinkles has plans to open over 18 bakeries internationally starting in 2024. Stateside, the brand will work with women-owned companies including RIC Operating Group, Celebration Cupcakes and WTX Cupcakes, LLC as it continues to expand local franchises across the U.S.

Dan Mesches, CEO of Sprinkles, shared his excitement for this new chapter, "Sprinkles is a beloved global brand and we are thrilled to see so much interest. We are excited to embark on this global franchising journey and share unforgettable moments of joy. We are also proud to partner with the incredible women at the helm of our U.S. franchise bakeries, continuing our mission of growing responsibly and equitably.”

With over 50 new bakeries slated for launch within the next few years, Sprinkles' franchise pipeline is bursting with promise. Known for its handcrafted, freshly baked cupcakes, cakes, cookies and brownies, Sprinkles is synonymous with quality and innovation. With an ever-growing presence, the brand is expected to have the largest American dessert footprint internationally. Each location promises a unique experience, blending classic favorites with local influences, ensuring that Sprinkles remains at the forefront of global dessert culture.

Spearheading all franchise efforts, Brett Willis, Sprinkles Vice President of Development, says, “Sprinkles' legacy is rooted in creating moments of joy and celebration. The international franchise expansion is a testament to our dedication to sharing these moments on a global scale. We have built out a full team to support franchisees, including Operations, Training, Marketing and Construction. With strong demand for other countries, these franchisee signings are only the start to developing our global brand presence as we intend to sign franchises in Europe, South American and additional ASEAN countries.”

For those eager to follow this exciting journey, updates can be found on www.sprinkles.com or @sprinklescupcakes on all social media platforms.


Sprinkles offers premium cupcakes, cakes and cookies that are baked fresh in small batches throughout the day and handcrafted with only the finest ingredients. Sprinkles opened its first bakery in Beverly Hills in 2005, drawing long lines of loyal cupcake fans and celebrity endorsements. Passionate innovators, in 2012, Sprinkles debuted the world’s first Cupcake ATM and has grown to over 70 bakeries and ATMs coast to coast. In 2021, Sprinkles launched its first ever line of chocolates inspired by the iconic cupcakes’ best-selling flavors. For additional information and a list of future locations, please visit www.sprinkles.com.


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