Measurement & Analytics

Business Wire provides the information you need to successfully measure and analyze your PR and marketing campaigns.

Track Your Press Release Success

PR and marketing rely on data to track success and measure ROI, and Business Wire provides you with the tools you need to collect, aggregate and measure that data.

NewsTrak Reports

Our NewsTrak Reportshelp you measure the performance of each individual press release. NewsTrak provides basic viewership information, traffic and search data. In addition, our partner Interfax China provides you with online posting reports for news distributed in China.

For more in-depth reports, order our GMSM features with your press release to see statistics on sharing, social media measurement and more.

Social Media Monitoring

Who's talking about your company on social media? Who's discussing your brands and your competitors? Are you reaching key influencers, and can you respond to them quickly? Business Wire has partnered with NUVI to offer real-time visual intelligence for social media monitoring and measurement.


Track your company and brand mentions among hundreds of thousands of print, online and broadcast sources. NewsTrak Clips provides the broadest, most in-depth media monitoring in the industry. Business Wire's partnership with Critical Mention offers real-time monitoring and email alerts. And Business Wire's DataSearch team can provide custom research, picking up where your own resources leave off.