Olay Launches 'Barrier Bootcamp' With New Repair Serum Body Wash Collection — Your Shower-Powered Workout for Skin Barrier Repair

Forget reactive fixes. Olay’s revamped Repair Serum Collection and new Enrich Boosting Body Oil showcase how consistent, targeted care strengthens your skin barrier for lasting hydration

CINCINNATI--(BUSINESS WIRE)--Just like building core strength at the gym, resilient skin doesn't happen by accident– it takes consistent training. To prove that skin strength starts in the shower, OLAY took over NYC’s premier reformer studio, BODYROK, for the OLAY Barrier Bootcamp. The takeaway? Without regular conditioning, your skin barrier loses vital moisture, leaving it vulnerable to tightness, rough texture, and dullness. That’s why OLAY is elevating your daily body care routine with the revamped Repair Serum Body Wash Collection and all-new Enrich Boosting Body Oil.

"Many people treat their skin reactively– waiting until it feels tight or dry to fix it," said Kate DiCarlo, Senior Director, Communications at OLAY. "But just as your muscles need regular training to build strength, your skin barrier requires dedicated, consistent care to maintain its moisture. That's why the Repair Serum Collection is designed to deeply moisturize and repair the skin's barrier for intense, lasting hydration.”

Unlike ordinary washes that just cleanse the skin, this collection is designed with dermatologists and works at the cellular level to target 5 top visible skin concerns: dryness, inelasticity, dullness, texture, and uneven tone. Each wash is powered by OLAY’s proprietary Triple Complex– delivering deep-repairing Lipids and Elixir B3 into the skin's surface that keep working long after you rinse to actively repair and strengthen your moisture barrier.

The revamped OLAY Repair Serum Body Wash Collection includes:

• OLAY Intensely Hydrating Repair Serum Body Wash – Formulated with Antioxidative Hyaluronic Acid known to deliver intensely hydrated skin that feels silky soft.
• OLAY Tone Correcting Repair Serum Body Wash – With BHA and Vitamin C known to visibly improve uneven tone for a brighter natural skin tone.
• OLAY Elasticity Boosting Repair Serum Body Wash – Powered by Antioxidative Collagen Peptide known for bouncy and visibly restored skin.
• OLAY Regenerist Repair Serum Body Wash – Infused with Collagen Peptide known to improve skin texture.
• OLAY Daily Renewing Repair Serum Body Wash – Formulated with Antioxidative Retinol known to visibly smooth and renew skin.

For a complete Repair routine, a matching body lotion is available for every body wash!

Ready to take your skin training to the next level? Lock in deep hydration and silky softness with OLAY Enrich Boosting Body Oil– the ultimate final step in your body care routine.

• 3-in-1 Oil + Serum Complex: Formulated with Argan Oil, Rosehip Oil, and Collagen Peptide.
• Luxurious Scent: Features notes of creamy vanilla, juicy plum, and golden amber.
• Double the Love: Elevates your routine by locking in hydration post-shower on either wet or dry skin.
• Skin-Loving Ingredients: Free of sulfates, parabens, phthalates, and silicones.

The OLAY Repair Serum Body Wash & Lotion Collection and OLAY Enrich Boosting Body Oil are now available at major retailers nationwide, including Target, Walmart, and Amazon. Learn more information at OLAY.com.

About Olay

OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.