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EDO Launches Sponsored Ad Outcomes™, the First AI-Driven Outcomes Measurement Solution for Live Sports Sponsorships — Starting with the World Cup
NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, announced the launch of Sponsored Ad Outcomes™, a new AI-powered media measurement tool that automatically detects, classifies, and quantifies brand integrations across live sports broadcasts — including in-stadium billboard takeovers, digital scorebug overlays, “Sponsored By” graphics, and studio show segments. Brands, agencies, networks, and publishers can measure live sports sponsorship engagement with EDO’s investment-grade outcomes d...
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ACCENTURE : ÉTUDE CONSUMER PULSE 2026 – FRANCE
PARIS--(BUSINESS WIRE)--La dernière édition de l’étude Consumer Pulse d’Accenture, menée auprès de plus de 25 000 consommateurs dans 16 pays et présentée dans le rapport « Talk to my AI Agent », analyse dans quelle mesure les consommateurs sont prêts à adopter les agents d'IA et ce que cela signifie pour les marques, notamment dans les secteurs de la grande consommation, du retail, du voyage, de l'automobile, des télécommunications, de l'assurance et des services aux particuliers. Cette alerte...
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Cello and Lightspeed Announce the Winners of the GTM10 Awards — Honoring the World’s Best GTM Leaders in Software
SAN FRANCISCO--(BUSINESS WIRE)--Cello and Lightspeed Venture Partners today proudly unveiled the 50 winners of the GTM10 Awards 2026, the first global program recognizing the best Go-To-Market (GTM) leaders across Marketing, Sales, Growth, Customer, and Partnerships in software. The winners were selected by an esteemed jury of GTM legends, including Wade Foster (Co-founder & CEO, Zapier), Nadia Rashid (CRO, Outreach), and Keith Messick (CMO, Vercel) - each bringing decades of experience in...
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Stars + Honey Secures Growth Equity Investment Led by VMG Partners to Accelerate National Expansion
DETROIT--(BUSINESS WIRE)--Stars + Honey, the collagen protein bar brand redefining what nutrition can taste like, today announced its minority growth investment from VMG Partners (“VMG”), a premier growth equity firm focused on high-potential consumer brands. The investment will fuel Stars + Honey’s omnichannel expansion, drive continued product development and brand growth, and finance the expansion of its manufacturing footprint with a new state-of-the-art 60,000 sq. ft. manufacturing facilit...
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Brazilian Home Decór Leader MadeiraMadeira Powers High-Performance Ecommerce Search and Discovery with Algolia
SAN FRANCISCO--(BUSINESS WIRE)--Algolia announces that MadeiraMadeira is using Algolia to power fast, highly-relevant product discovery across its extensive catalog....
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Worldcom Public Relations Group Continues Partnership Growth
NEW YORK--(BUSINESS WIRE)--The Worldcom Public Relations Group welcomes CARRALSIERRA and DNA as new partners....
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ACORE CAPITAL Appoints Cynthia Holahan as Chief Marketing Officer
NEW YORK--(BUSINESS WIRE)--ACORE CAPITAL, a leading U.S. commercial real estate debt investment manager, today announced the appointment of Cynthia Holahan as Chief Marketing Officer. In this newly created role, Holahan will lead ACORE CAPITAL’s global marketing strategy, brand positioning, investor communications, and business development marketing. “Cynthia’s appointment marks another step in our commitment to building a world-class leadership team that will drive growth as we enter an exciti...
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Brandwidth Solutions’ CEO Named a 2026 Philadelphia Titan 100 Honoree
LANSDALE, Pa. & PHILADELPHIA--(BUSINESS WIRE)--Brandwidth Solutions CEO recognized by Titan 100, celebrating elite CEOs and C-level execs across the Philadelphia region for leadership excellence...
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NEWaukee Builds Proprietary AI Agent for Measuring Brand Trust
MILWAUKEE--(BUSINESS WIRE)--NEWaukee is proud to announce the launch of its Brand Trust Quotient (BTQ) platform, a new proprietary AI-powered brand trust agent designed to help organizations measure and strengthen brand trust through real customer experiences. NEWaukee’s BTQ reflects a growing shift among forward-thinking agencies building proprietary technology to better serve clients in an AI-driven landscape. “Most brand metrics tell you what people say,” said Angela Damiani, CEO & Co-Fo...
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Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group
NEW YORK--(BUSINESS WIRE)--Accenture has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group....