Cradles to Crayons Transforms Its Corporate Donor Pipeline with ZoomInfo

The Boston-based children's nonprofit replaced spreadsheets and cold calls with data-driven prospecting, reaching more potential corporate donors in its first year on ZoomInfo than ever before in the organization's history.

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Cradles to Crayons, a nonprofit that provides clothing and everyday essentials to children living in poverty, rebuilt its corporate fundraising on verified company and contact data and, in its first year using ZoomInfo, shared its mission with more people than ever before in the organization's history, according to the organization.

Cradles to Crayons provides clothing, shoes, and everyday essentials to children from birth through age 12 who are experiencing homelessness or living in low-income families. Founded in Boston in 2002, it now runs programs there and in Philadelphia and Chicago. Like every nonprofit, it runs on donations, and it competes hard for them. Before ZoomInfo, the team hunted for corporate partners by hand. It worked out of Excel spreadsheets, made cold calls, and hoped a volunteer happened to know someone at a company worth approaching. Its prospect data came from free lists and scattered corners of the internet.

That guesswork carried a real cost. The competition for donor dollars is fierce, and every hour a small team spends chasing a contact who may not exist is an hour not spent getting coats, shoes, and school supplies to the children the organization serves. The old approach also capped how far the mission could travel. A team can only make so many cold calls to the wrong people before the pipeline stops growing.

With ZoomInfo, the work changed shape. Instead of guessing which companies might give, the team could filter for businesses that run corporate philanthropy and giving programs, then reach the people inside them who decide where that money goes. Verified phone numbers and email addresses meant fewer dead ends and more live conversations. Automated, sequenced outreach replaced the one-by-one manual work, so a lean development team could cover far more ground without adding headcount.

The organization describes its first year on ZoomInfo as record-breaking for engagement. It reports sharing the mission of its work with more people than ever before in its history, and it credits the platform with transforming its donor pipeline. Cradles to Crayons got there not by hiring a bigger team, but by pointing a small one at the right companies with accurate data behind every outreach.

The mission has not changed since 2002: turn the compassion of donors into coats, shoes, and supplies for children who need them. What changed is how many companies the organization can bring into that work, and how quickly. With prospecting that runs on data instead of luck, a small nonprofit competing against far larger ones can keep widening the base of corporate partners that funds its cause.

About ZoomInfo

ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

Learn more at zoominfo.com.