PORTLAND, Ore.--(BUSINESS WIRE)--Mobile app experience company Airship today announced the appointment of Cindy Davis to its Board of Directors. Davis brings decades of executive leadership experience driving stronger customer relationships through digital-first strategies for leading brands including Bed Bath & Beyond, L Brands, The Walt Disney Company, Walmart, Sam’s Club and more. Cindy is currently a board member of Destination Pet and serves on the Board of Trustees for William & Mary, Mason School of Business.
Most recently, Davis was Chief Brand Officer for Bed Bath & Beyond where she modernized its digital and in-store customer experiences and drove key transformational strategies, while also serving as President of its sister company, Decorist. Prior to that, she was EVP and Chief Digital Marketing Officer for L Brands where she drove innovative digital marketing solutions to engage customers across Victoria's Secret lingerie, PINK, and Victoria's Secret Beauty. At Disney ABC Television Group, Davis devised omnichannel strategies to deepen audience engagement as EVP Consumer Experience. Earlier executive leadership roles focused on elevating customer insights for business decision-making as EVP, Global Customer Insights and Analytics for Walmart, and EVP, Membership, Marketing and eCommerce for Sam’s Club where she also launched its first mobile app. Davis’ earlier brand experiences span VP and SVP roles at Yum! Brands, Starwood Hotels & Resorts Worldwide, Inc., Hilton Worldwide, and Caesars Entertainment Corporation.
“As an independent Board of Directors member, Cindy brings incredible perspective and insights in helping brands across retail, hospitality and entertainment realize more value from their digital initiatives — a mission, industries and many logos, we share in common,” said Brett Caine, CEO and president, Airship. “Her experience and perspective will infuse years of omnichannel customer experience leadership into our board and help Airship ignite what many brands have discovered — mobile apps are the digital center of customer experience and produce multiples in customer value and frequency compared to those that don’t have them.”
“Customer experience trends across industries, consumer adoption and behaviors, and brand value reflected in balance sheets and earnings reports, frame the backdrop of why I’m so excited to join Airship’s board of directors,” said Cindy Davis, advisor, evangelist and digital strategist. “Apps are the pinnacle of stronger, more durable customer relationships and Airship was not only first to help companies communicate with app customers, but is now tackling core resource and agility challenges that hamper every brand from maximizing value for everyone involved.”
Davis joins Airship's current Board of Directors members including Chris Moody, Foundry Group; Puneet Agarwal, True Ventures; John Johnston, August Capital; and Brett Caine, Airship.
No one knows more, does more, or cares more than Airship when it comes to helping brands master mobile app experience (MAX).
From the beginning of apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation, no-code native app experience creation and App Store Optimization (ASO). Having powered trillions of mobile app interactions for thousands of global brands, Airship’s technology and deep industry expertise have enabled apps to become the digital center of customer experience, brand loyalty and monetization.
With the Airship App Experience Platform and Gummicube’s ASO technology and expertise, brands now have a complete set of solutions to optimize the entire mobile app customer journey – from the point of discovery to loyalty – driving greater value for everyone involved.