JCPenney Partners with Revieve to Become the First Department Store to Offer Digital Makeup and Skincare Experiences Through the Power of AI and AR

JCPenney launches online AI Skincare Advisor and AR make-up try-on technologies to hyper-personalize the consumer shopping experience

CHICAGO & DALLAS--()--JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families with the announcement of a partnership with Revieve, a personalized digital brand experience company working with global brands, retailers, and digital services providers in the beauty, skin, health, and wellness categories. As a part of this collaboration, JCPenney is launching a collection of digital makeup and skincare experiences to not only serve all customers better, but meet their diverse needs and help them experience retail in innovative ways.

Following the launch of JCPenney Beauty, the retailer's new, fully inclusive beauty experience, JCPenney today launches an AI-powered skincare advisor experience and true-to-life AR-powered makeup try-on capabilities to deliver on JCPenney Beauty's promise of being a one-stop-shop that celebrates customers' unique, authentic beauty.

"We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals," says Michelle Wlazlo, Chief Merchandising Officer at JCPenney. “Our partnership with Revieve allows us to deliver on our customers' desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget.”

JCPenney's Skincare Advisor leverages Revieve's proprietary Skin Diagnostics technology and AI-powered product recommendations as a seamless, end-to-end experience in which consumers can find a personalized skincare routine with a simple selfie.

To receive an in-depth skincare analysis and customized product recommendations, visitors to JCPenney's website can take or upload a selfie and answer a quick questionnaire about their skin type and concerns. Revieve's proprietary Skin Diagnostics technology then analyzes more than 120 skin metrics to provide users with an in-depth analysis of their skin and offer JCPenney Beauty product recommendations and skincare education tailored to their needs.

"We are delighted to be partnering with JCPenney – one of the only department chains in the US to bet on personalization and simultaneously launch new digital experiences in two beauty categories,” says Sampo Parkkinen, CEO and Founder at Revieve. “We are honored to support JCPenney customers in finding the right makeup products and skincare routine tailored to their skin type and preferences, further strengthening JCPenney's position as a one-stop destination for all of its consumers' diverse and unique needs.”

About Revieve

Revieve is the preferred provider to brands and retailers across five continents for delivering a digitally-driven, personalized brand-experience, leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer-experience for skin care and colour cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.

With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.
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About JCPenney

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.


Kim Oguilve
Communications Lead


Kim Oguilve
Communications Lead