Executives Overwhelmingly Agree Finance and Accounting is Key to Business Growth, but Few Make the Investment, Paro Study Finds

Paro’s 2022 Financial Maturity Study Examines How Companies’ Approach to Investing in Finance and Accounting Affects Financial Executives’ Struggles with Growth, Bandwidth and Strategy

Finance & Accounting: the growth function businesses miss out on (Graphic: Business Wire)

CHICAGO--()--According to the 2022 Financial Maturity Study from Paro, a Chicago-based startup disrupting the way companies access on-demand financial expertise, 93% of senior finance executives say investing in finance and accounting is essential for sustaining business growth. However, only 24% of executives say they are investing in these functions to drive growth. Rather, they say they are focusing resources on efficiency, resulting in potentially limited expansion opportunities.

Efficiency Leads Reasons for Investment

The study found senior finance executives see finance and accounting as a critical component to their company’s long-term success. When asked to select which function provided their company the greatest opportunity to build core competencies, a majority (52%) selected finance. This is followed closely by operations and people management at 49% and accounting at 46%.

However, 38% of senior finance executives state that when their company does invest in resources for the finance and accounting team, they’re focused on being more efficient. Another 33% noted investments focus on raising money, and 5% say investments focus on recovery efforts, such as turnaround strategies or combating the effects of macro-economic situations.

“Finance and accounting is a critical business growth center, and companies that place too much focus on efficiency without appropriate resourcing to leverage it will impede their own growth,” said Anita Samojednik, CEO of Paro. “As businesses consider current recession concerns, those that prioritize a flexible model that can drive both efficiency and growth will be best positioned to navigate economic challenges and build long-term competitive advantages.”

Low Bandwidth, Lack of Strategic Guidance and Profitability Present Challenges

Senior finance executives say a lack of bandwidth to take on new opportunities is the most common challenge they face (38%). This is followed closely by responding to investor demands (36%) and a lack of strategic advisory for decision-making (34%). Furthermore, 60% of senior finance executives also say profitability is a financial challenge their company faces.

To combat challenges, financial service providers are often viewed as a solution. When evaluating these providers, the most important criteria include having a system that provides an innovative tech platform (36%), providing data and insights to help make decisions (34%), helping to plan and optimize for the business’ next steps (34%), and providing customized solutions for a business problem (32%).

Recruitment Still Seen as an Obstacle for Growth

Many senior finance executives (39%) cited staffing, hiring and retention as a main obstacle when it comes to growing the business. This may explain why 79% are open to increasing their company’s headcount to take advantage of surges or expand solutions offerings. However, only a small fraction (16%) are already doing this.

A majority (53%) see flexible staffing and resourcing as an effective strategy for protecting their company against marketplace volatility threats. In fact, 69% of senior finance executives say their company relies on fractional resources for their finance and accounting teams, while only 19% say their company’s finance and accounting team is fully composed of dedicated full-time resources.

“It’s evident senior finance executives recognize the importance of flexible operational models to capitalize on market opportunities and shield against volatility,” said Samojednik. “However, there’s a clear activation gap between the desire to do so and the ability to actually harness and deploy an agile talent management strategy that can allow them to grow to their potential.”


The 2022 Paro Financial Maturity Study was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 U.S. Senior Finance Executives between June 6th and June 15th, 2022, using an email invitation and an online survey.

About Paro

Paro is an AI-powered marketplace that delivers finance and accounting solutions to businesses through a combination of expert fractional talent, data-driven tools and guiding insights. By harnessing the power of people and technology, our growth platform provides flexible options, ranging from transaction processing support to corporate development and financing strategy, to solve core business challenges and drive growth. The result enables businesses and experts to go beyond even their loftiest goals.

Learn more at Paro.ai.


Amy Thomann
Senior Director, Corporate Brand

Release Summary

93% of senior finance executives say investing in finance & accounting is essential for sustaining business growth, but only 24% make the investment.


Amy Thomann
Senior Director, Corporate Brand