Bonsai Named to Canadian Business New Innovators List

Toronto-based e-commerce startup recognized as one of Canada's most progressive companies

TORONTO--()--Bonsai, an end-to-end embedded commerce solution for publishers, has been named to the inaugural 2022 Canadian Business New Innovators List - an annual ranking of Canada’s most innovative companies.

“We’re honored to be named to the first-ever Canadian Business New Innovators List,” said Saad Siddiqui, CEO of Bonsai. “Bonsai is re-imagining e-commerce and we’re excited to be recognized as a company that prioritizes innovation and its people.”

Bonsai’s mission is to enable checkout at the point of discovery. Bonsai takes a platform of discovery, or a place where consumers go for inspiration, and converts that into a shopping channel. Bonsai’s technology allows users to transact natively while browsing content, enabling an onsite purchase in just a couple clicks.

Presented by Canadian Business and the Brookfield Institute for Innovation + Entrepreneurship (BII+E), the New Innovators List celebrates 50 trailblazing companies that are challenging the status quo and redefining what it means to be truly innovative—with great products and services, progressive leadership, and forward-thinking social and environmental initiatives. The inaugural list recognizes an overall Top 10 New Innovators, plus an additional 40 companies that excel in the following categories:

  • Environment: planet-first businesses that show how green is good
  • Innovation: businesses that foster a culture of challenging the status quo
  • People: companies that prioritize—and track—diversity, equity and inclusion
  • Impact Intentionality: organizations that really think through what they do and how it affects the world

The 2022 Canadian Business New Innovators List can be found here.

About Bonsai

Founded in 2016, Bonsai is an embedded commerce platform trusted by elite publishers and retailers across North America. Bonsai’s technology allows users to purchase a product at the point of discovery - directly within the content they’re consuming. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For 200+ merchants, ranging from Direct-to-Consumer brands to enterprise partners, Bonsai puts their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction. The company is headquartered in Toronto, Canada. Visit


Carli Aiona, Sterling Communications for Bonsai

Release Summary

Bonsai has been named to the 2022 Canadian Business New Innovators List.

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Carli Aiona, Sterling Communications for Bonsai