DUBLIN--(BUSINESS WIRE)--The "Healthcare Marketing & Communications Market Research Report by Type, by End-User, by Region - Global Forecast to 2026 - Cumulative Impact of COVID-19" report has been added to ResearchAndMarkets.com's offering.
The Global Healthcare Marketing & Communications Market size was estimated at USD 2,885.42 million in 2020, is expected to reach USD 3,443.95 million in 2021, and is projected to grow at a CAGR of 19.72% to reach USD 8,498.72 million by 2026.
Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Healthcare Marketing & Communications Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global Healthcare Marketing & Communications Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Healthcare Marketing & Communications Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Healthcare Marketing & Communications Market?
4. What is the competitive strategic window for opportunities in the Global Healthcare Marketing & Communications Market?
5. What are the technology trends and regulatory frameworks in the Global Healthcare Marketing & Communications Market?
6. What is the market share of the leading vendors in the Global Healthcare Marketing & Communications Market?
7. What modes and strategic moves are considered suitable for entering the Global Healthcare Marketing & Communications Market?
Market Dynamics
Drivers
- Demand for Enhanced Patient Experience through Increased Communication
- Need for Effective Way to Communicate with the Stakeholders
- Government Enforcement to Increase Patient Awareness & Education
Restraints
- High Investment Requirement for Marketing Expertise
Opportunities
- Growing Approach for Digitalization in Untapped Market
- Rising partnership and Collaboration for Effective Marketing and Communication
Challenges
- Mature Landscape and Transition Challenges from Traditional to Digital Marketing
Companies Mentioned
- Advice Media, LLC
- comHes
- Experian PLC
- Fishawack Health Group
- Indegene Inc.
- Insignia Communications Private Limited
- IQVIA Inc.
- LEVO Healthcare Consulting, LLC
- McCann Worldgroup
- MediaMedic Communications Pvt. Ltd.
- NexgenRx Inc.
- Open Health Communications LLP
- Publicis Groupe
- SCALE Healthcare
- Spectrio, Inc.
- Syneos Health, Inc
- Toppan Merrill LLC
- UDG Healthcare PLC
For more information about this report visit https://www.researchandmarkets.com/r/yt10an
