US Institutions Experience Quickest Recovery Surpassing Canada and Australia as the 2nd Most Popular Destination for International Students

International student application share over time by country. Source:

NEW YORK--(), a SaaS-based international student recruitment marketplace with over 4,000 agents and 1,300 institution partners globally, has seen a significant rebound in international student applications for US universities, according to its marketplace data.

Since March 2021, applications for US institutions from international students have increased more than three-fold, partly fuelled by the rapid adoption and growth of the platform. In the same period, Canada grew 148%, UK grew 150% and Australia dropped 51%.

In September 2021, the most popular courses for international students in the USA was IT (50%) surpassing Business (25%) and Engineering (14%).

“The USA has seen a tremendous recovery in student applicants in 2021. This is due to the speed at which international borders have opened up as well as the speed at which students are back in the classroom studying.

“There are many reasons why the USA is the second most popular country for student applicants. It’s at the forefront of career opportunities, has a unique campus experience and is multicultural. However, there are also unique challenges that international students wanting to study here face, for example, the cost of college and applying for visas.

“Adventus is committed to ensuring students who wish to study internationally have the opportunity to do so in order to propel their career.” co-founder and CEO Ryan Trainor said, “the Adventus marketplace enables recruiters to help students find their perfect programme, ensuring students no matter their ethnicity, gender and educational background have equal opportunities to study abroad.”

With comparatively open borders, the UK remained the top destination market for international students, consistently claiming the highest market share.

Canada came in as the third most popular destination market for international students and one that has remained relatively stable compared to other markets, experiencing application share growth from 16% in September 2020 to 22% in September 2021.

To assist the higher education sector with post-covid recovery, has today launched a suite of powerful data-driven tools to help universities better understand the student recruitment funnel. Adventus Drive is a suite of marketplace solutions designed specifically to help institutions establish a strong pipeline of international students. Adventus Drive includes advanced analytic capability so that institutions can make data-driven decisions at every stage of the recruitment funnel and understand where they can make the most impact. This helps them track search results, course card views, applications submitted and conversions.

Adventus Drive also helps institutions better understand who their prospective students are and better diversify the student body with detailed student profiling including breaking down leads by age, gender, source country and application status.

Furthermore, institutions can access tools to proactively influence the network of 4,000+ vetted recruitment agents on the marketplace, efficiently and at scale. Institutions can also elevate their brand and increase visibility to maximise relevant applications from key and emerging source markets.

Since launch, has raised more than USD$22 million, with the latest Series A round being supported by leading technology investment firms. The company has more than 4,000 agents on the platform and recorded over 800,000 searches conducted on the marketplace across 70,000+ courses from 1,300+ institutions globally.

Over 2021, has had a 90% application success rate and a 95% visa success rate. now has more than 350+ staff across 17 countries and is expanding into another 6 countries including UAE, Saudi Arabia, Mexico, Colombia, Brazil and Spain.

About is an all-in-one international student recruitment marketplace. Connecting institutions, education agents, and adjacent services to be able to find and transact with each other. Seamlessly, reliably, and without bias. was founded in 2018 when we identified a fundamental problem in the international student market - there was no efficient, reliable way for institutions, recruiters, and students to find and transact with each other. Facing significant growth over the next decade, this is a billion-dollar sector that was built on infrastructure that has surpassed its ability to serve them effectively. In an era of one-click everything, one of the biggest macro industries in the world still feels analog. This sent us on a journey to build a new marketplace, fit-for-purpose. Using technology as the engine for change. To remove barriers, uncertainty, and bias. To create reliable channels into leading and emerging markets. And open pathways everyone can trust will guide them in the right direction. This strategy has seen 1,300+ institutions, 4,000+ recruitment agents join the marketplace supported by 350+ passionate team members who share a vision to change the industry. More:


High-res founder photo


Media contact:
Alex Beashel
+61 466 308 667

Release Summary

International student recruitment marketplace, has seen a significant rebound in international student applications for US universities.


Media contact:
Alex Beashel
+61 466 308 667