LOS ANGELES--(BUSINESS WIRE)--The Skechers Pier to Pier Friendship Walk, presented by Kinecta Federal Credit Union, is back on the beach, with a record-breaking $2.5 million goal to help children with special needs and students succeed. Supported by Presenting Sponsor Kinecta and more than 100 companies, the event will feature live performances, celebrities and famed athletes including Brooke Burke, Sugar Ray Leonard and Meb Keflezighi in support of children.
“Kids can realize their true potential when given the right tools. And through the Skechers Pier to Pier Friendship Walk, we aim to give our children with special needs programs that enrich their lives, and provide their peers with the opportunities they need to succeed,” said Michael Greenberg, founder of the Walk. “Our latest plans include a world-class Friendship Foundation Campus that will soon provide college-based learning, job training and creative opportunities so that young adults with special needs can join the work force, opening up new opportunities for these individuals around the world. Our generous sponsors, ambassadors and Walk participants have all played a role in the Friendship Foundation’s success—and I’m confident that our event is about to have its best year ever in support of these wonderful kids and our amazing students.”
Donations from the Skechers Pier to Pier Friendship Walk support The Friendship Foundation and education foundations for public schools. The Friendship Foundation offers children with special needs one-on-one peer visits and social recreational activities, from online gatherings to summer camps, sporting event outings and classes such as music, yoga, cooking, art and drama. The event also helps enhance schools, reduce class sizes, update labs, libraries and facilities as well as protect teachers’ jobs. This year, the Skechers Foundation’s national scholarship program will donate a portion of the proceeds to students with financial need and proven excellence in academics, athletics and leadership, and has awarded $620,000 to date.
“The impact this Walk has on our children is profound and wide-reaching. We’ve been a proud sponsor of this event for years, and we are so enthusiastic about participating as the Presenting Sponsor this year because we’ve seen firsthand how it helps more than 50,000 children in our community,” said Keith Sultemeier, chief executive officer of Kinecta. “All of us at Kinecta know how difficult this past year has been for so many, and we encourage anyone who can take part and help their neighbors, to do so on Sunday. This investment in our kids will change their lives.”
Historically California’s largest event for children with special needs and education, the Skechers Pier to Pier Friendship Walk has raised more than $17 million to date for public schools, scholarships and the Friendship Foundation—breaking donation records since its 2009 launch. Prior to last year’s virtual event, annual attendance had reached 17,000 registrants.
Performers at this year’s event will include Young Selena singer Madison Taylor Baez and Dance Moms’ GiaNia Paolantonio dancing with He’s All That actor Gabe DeGuzman. The Walk is also being supported virtually worldwide by celebrities and legendary athletes such as Tony Romo, Rusty Wallace, Jamie Redknapp and Brooke Henderson, as well as numerous YouTube and Disney network stars.
Walkers can register in person at the event, sign up online at skechersfriendshipwalk.com and live stream the 13th annual Walk at the site on Sunday, October 24th at 9am PST. Participants can also follow the event on Facebook (facebook.com/SKECHERSFriendshipWalk), Instagram (instagram.com/skechersp2pwalk) and Twitter (twitter.com/SkechersP2PWalk).
In addition to Presenting Sponsor Kinecta Federal Credit Union, the Skechers Pier to Pier Friendship Walk thanks all of its sponsors, including The CET Foundation, Nickelodeon, Steel Sports, Steel Partners, McCarthy Building Companies, Vertra, Dakine, Dreamworks Animation, The MBS Group, Continental Development, United Legwear & Apparel, Chevron, Moose Toys, Petco Love, Ross Stores, simplehuman and many more very generous companies who have helped us make a meaningful difference in the lives of so many children.
About Skechers Foundation
The Skechers Foundation was established to provide families around the world with the necessities and skills to succeed in life. In addition to organizing the Skechers Pier to Pier Friendship Walk, the Skechers Foundation funds tax-exempt, 501(c)(3) nonprofit organizations that provide education and job training, shoes, clothing, fitness and nutrition guidance to communities in need.
About Skechers USA, Inc.
Skechers (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 4,057 Company- and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
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