China Toys Market Report 2021: A $14.9 Billion Market in 2020 - Trends, Share, Size, Growth, Opportunity and Forecasts, 2015-2020 & 2021-2026 -

DUBLIN--()--The "China Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to's offering.

The China toys market was worth US$ 14.9 Billion in 2020. Looking forward, the China toys market to exhibit strong growth during 2021-2026.

China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative toys to electronic or remote-controlled toys.

With inflating income levels of urban dwellers and rising standards of living, a shift has been witnessed from conventional toys to innovative electronic and plush toys. Moreover, the recent relaxation of the one-child policy in China has also added a large number of new-borns to the population, thereby expanding the consumer base of the toys market.

China Toys Market Drivers/Constraints

The increasing domestic demand for toys in China is currently being catalysed by the country's economic growth and rising disposable incomes. China has exhibited strong GDP growth rates for the last several decades and now represents the world's second largest economy. Owing to this fact, the middle-class population is increasing in the region.

People have more disposable incomes and their spending patterns have also changed. This has resulted in a transition from traditional, low-end battery-operated toys, towards innovative electronic toys, intelligent toys as well as high-end plush toys and decorative cloth toys.

The relaxation of the one-child policy in 2013 in favor of a two-child plan has brought an influx of newborns in China. In 2016, China implemented the two-child policy completely under the 13th Five-Year Plan (2016-2020). According to the Hong Kong Trade and Development Council, the two-child policy has resulted in adding 2.4 million newborns in China each year. This is expected to expand the consumer base for toys creating a positive impact on the market.

There are large variety of toys currently available in the toys market in China. The diverse product category ranges from traditional plush toys, construction and building toys, dolls, board games and puzzles to high-end electronic toys, educational toys, ride-ons, up-market plush toys and dolls.

There are toys which are domestically produced by small, medium and large manufactures and also there are products from renowned international brands. Each toy category has inexpensive and high-end versions. This large product portfolio along with their varied price ranges are able to cater to the consumers from different incomes groups, thereby bolstering the market growth.

Online sales channels have recently witnessed a boom in China with the evolution of smartphones and other digital media. As the quality and features of products can be discussed among shoppers, and prices can be compared on various platforms, the online sales channels represents one of the fastest growing distribution channels for toys in China.

Few of the major e-commerce platforms for toys are T-Mall, Taobao, etc. These online platforms provide an opportunity to international brands to open exclusive online stores and directly sell products to Chinese consumers without being physically present in the country. Evolution of these online sales channels has made various categories of products and brands easily accessible to consumers and catalyzed the growth of the market.

Report Highlights

  • On the basis of product type, plush toys are the most popular type of toys in China
  • Based on the end-user, the report finds that unisex toys dominated the market. Unisex toys were followed by the girls' and boys' segments.
  • Currently, specialty toy chain stores represent the largest distribution channel as these stores have well established networks and offer a wide range of products.
  • Guangdong enjoys the leading position in the market. Other major provinces are Jiangsu, Shandong, Zhejiang and Henan.

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 China Toys Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Breakup by Product Type

5.5 Market Breakup by Distribution channel

5.6 Market Breakup by End-User

5.7 Market Breakup by Province

5.8 Market Forecast

5.9 SWOT Analysis

5.10 Value Chain Analysis

5.11 Porter's Five Forces Analysis

5.12 Price Analysis

6 Market Breakup by Product Type

6.1 Plush Toys

6.2 Electronic/Remote Control Toys

6.3 Games and Puzzles

6.4 Construction and Building Toys

6.5 Dolls

6.6 Ride-Ons

6.7 Sports & Outdoor Play Toys

6.8 Infant/Pre-School Toys

6.9 Activity Toys

7 Market Breakup by Distribution Channel

7.1 Specialty Toy Chain Stores

7.2 Supermarkets and Hypermarkets

7.3 Departmental Stores

7.4 Online Stores

8 Market Breakup by End-User

8.1 Unisex

8.2 Boys

8.3 Girls

9 Market Breakup by Province

9.1 Guangdong

9.2 Jiangsu

9.3 Shandong

9.4 Zhejiang

9.5 Henan

10 Toys Manufacturing Process

10.1 Product Overview

10.2 Raw Material Requirement

10.3 Various Types of Unit Operations Involved

10.4 Key Success and Risk Factors

11 Competitive Landscape

11.1 Competitive Structure

11.2 Key Players

12 Profile of Key Players

  • Mattel Inc.
  • Lego
  • Hasbro Inc.
  • Vtech
  • Hape International (Ningbo) Ltd.
  • Silver Lit Toys Manufactory Limited
  • Sieper Gmbh
  • Micro Mobility Systems Ag
  • Ravensburger Ag
  • Shantou City Big Tree Toys Co. Ltd

For more information about this report visit

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900