CMTC Helps Machinery & Equipment Manufacturer Grow Their Business with Lead Generation Program

TORRANCE, Calif.--()--California Manufacturing Technology Consulting® (CMTC) engaged with Elite Robotics Corp. to develop a lead generation program to help with the company’s business growth.

Elite Robotics was founded in 2016, specializing in automated workcells and robots for manufacturing and process automation. The company provides systems integration and complete workcell development, fabrication, installation, and support for desktop-sized robots, smart fixtures, and 3D cameras for the industrial, medical, biotech, and aerospace markets.

Elite Robotics was looking to enhance marketing efforts with the goal of identifying product diversification, business growth, and financing opportunities. CMTC met with the company to discuss assistance in exploring target markets and developing a marketing strategy to acquire customers in the United States and internationally.

Over a four-month period, CMTC aided Elite Robotics to support the company’s exploration of target markets and product diversification. CMTC developed a marketing strategy that included comparative market analysis and email campaigns, and also provided the company with support in hiring a sales team. CMTC assisted in developing a lead generation initiative for Elite Robotics through the implementation of five BizBytes™, a program that included the creation of attention-getting graphics and digital email blasts.

As a result of the B2B activities initiated through the CMTC project, Elite Robotics hired two salespeople and received a large number of warm leads. The company reported a $500,000 increase in sales, hiring a total of 20 new employees, and retaining two employees in the six months following their engagement with CMTC.

Elite Robotics’ CEO Bob Kay says of the experience, “I would never have recognized the pivot to our current business without the technical assistance we got from CMTC. The terrific response we got to the second email blast spurred our diversification.”

For more information about CMTC’s business services, contact Rachel Miller at or 310-984-0096.

About California Manufacturing Technology Consulting® (CMTC)

Established in 1992, California Manufacturing Technology Consulting® (CMTC) is a private non-profit organization that provides technical assistance, workforce development, and consulting services to small and medium-sized manufacturers throughout the state of California. CMTC operates under a number of cooperative agreements with the Federal and State government, the largest of which is with the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology (NIST) under the Department of Commerce for the State of California.


Rachel Miller (310) 984-0096

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Rachel Miller (310) 984-0096