Cathy Hardin Joins as Chief Revenue Officer as Instawork Continues Rapid Growth

SAN FRANCISCO--(BUSINESS WIRE)--Instawork, the leading digital marketplace connecting local businesses with skilled hourly professionals across the U.S., announced today the addition of Cathy Hardin as Chief Revenue Officer. Prior to joining Instawork, Cathy spent the last several years in revenue and strategy leadership roles for Angi and Main Street Hub, where she was Executive Vice President of Sales and Revenue, and played a major role in scaling revenue teams and go-to-market strategies, as well as executing the merger between HomeAdvisor and Angie’s List.

Instawork recently announced a $60 million Series C financing to accelerate its support of a number of industries, including food and beverage, hospitality, retail, and warehouse logistics. Instawork’s marketplace matches thousands of businesses with millions of qualified hourly professionals who want flexible work and higher wages, solving the current barriers to staffing facing businesses today.

“We’re very excited to add Cathy’s strategic vision to the leadership team at Instawork,” said Sumir Meghani, Instawork Co-founder and CEO. “Cathy brings a wealth of revenue and business strategy experience, including her past work at Angi and Main Street Hub. Her expertise will be critical as we enter our next phase of growth.”

Previously, Cathy served as Senior Vice President of Sales at Home Advisor (formerly Service Magic), a digital marketplace that aims to connect homeowners with prescreened, local service professionals. It’s this passion for connecting businesses and skilled professionals that led Cathy to Instawork, where she will focus on leading and growing a talented and passionate revenue team while identifying new market opportunities for Instawork’s digital marketplace.

“I am thrilled to join the Instawork team at an exciting time, our customer base is growing quickly as we help remedy the labor shortages happening across the hospitality and light-industrial industries,” said Cathy Hardin. “I couldn’t be more confident about the future of Instawork.”

Cathy earned her MBA and undergraduate degrees from the University of Colorado, Denver, and has mentored young professionals on balancing education while building a career.

About Instawork

Founded in 2016, Instawork is the leading flexible staffing solution for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than one million workers in the U.S., filling a critical role in local economies. Instawork helps businesses in food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 U.S. markets. For more information visit www.instawork.com