DUBLIN--(BUSINESS WIRE)--The "Advertising, Public Relations, and Related Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.
The global advertising, public relations, and related services market is expected to grow from $691.41 billion in 2020 to $754.13 billion in 2021 at a compound annual growth rate (CAGR) of 9.1%.
Major companies in the advertising, public relations and related services market include WPP PLC; Omnicom Group; Publicis Groupe SA; Dentsu Inc and Interpublic Group of Companies Inc.
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $966.02 billion in 2025 at a CAGR of 6%.
Asia Pacific was the largest region in the global advertising, public relations, and related services market, accounting for 33% of the market in 2020. North America was the second largest region accounting for 28% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.
Advertisement and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less.
Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies.
Advances in technology is expected to drive targeted advertising making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivering methods where they track netizens' movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for.
Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period.
Key Topics Covered:
1. Executive Summary
2. Report Structure
3. Advertising, Public Relations, and Related Services Market Characteristics
3.1. Market Definition
3.2. Key Segmentations
4. Advertising, Public Relations, and Related Services Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products
5. Advertising, Public Relations, and Related Services Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers
6. Advertising, Public Relations, and Related Services Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth
7. Advertising, Public Relations, and Related Services Market Trends and Strategies
8. Impact of COVID-19 on Advertising, Public Relations, and Related Services
9. Advertising, Public Relations, and Related Services Market Size and Growth
9.1. Market Size
9.2. Historic Market Growth, Value ($ Billion)
9.3. Forecast Market Growth, Value ($ Billion)
10. Advertising, Public Relations, and Related Services Market Regional Analysis
10.1. Global Advertising, Public Relations, and Related Services Market, 2020, by Region, Value ($ Billion)
10.2. Global Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
10.3. Global Advertising, Public Relations, and Related Services Market, Growth and Market Share Comparison, by Region
11. Advertising, Public Relations, and Related Services Market Segmentation
11.1. Global Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
- Advertising Agencies
- Billboard & Outdoor Advertising
- Media Buying Agencies and Representative Firms
- Print Advertising Distribution
- Other Advertising Services
- Public Relations
- Direct Mail Advertising
11.2. Global Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
- BFSI
- Consumer Goods and Retail
- Government and Public Sector
- IT & Telecom
- Healthcare
- Media & Entertainment
11.3. Global Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
- Online
- Offline
12. Advertising, Public Relations, and Related Services Market Segments
12.1. Global Advertising Agencies Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion) - TV; Digital; Print; OOH (Out-of-Home Advertising); Radio
12.2. Global Billboard & Outdoor Advertising Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion) - Billboards; Street Furniture; Transit; Place-Based
12.3. Global Media Buying Agencies and Representative Firms Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion) - Media Buying Agencies; Media Representative Firms
12.4. Global Print Advertising Distribution Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
12.5. Global Other Advertising Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
12.6. Global Public Relations Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
12.7. Global Direct Mail Advertising Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13. Advertising, Public Relations, and Related Services Market Metrics
13.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, Global
13.2. Per Capita Average Advertising, Public Relations, and Related Services Market Expenditure, 2015-2025, Global
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