Barron’s Ranks JNBA Financial Advisors CEO Richard S. Brown Top Financial Advisor in Minnesota for Third Time

Brown, JNBA also make Barron’s list of America’s top 1,200 advisors for 12th year

MINNEAPOLIS--()--For the third time in eight years, Barron’s has ranked JNBA Financial Advisors CEO Richard S. Brown the top financial advisor in Minnesota. Richard and JNBA were also named to Barron’s list of the 1,200 top advisors in the country for the 12th consecutive year. Brown previously took the top spot on Barron’s Minnesota list in 2014 and 2018.

According to Barron’s, the rankings are based on assets under management, revenues generated by advisors for their firms, and the quality of the advisors’ practices. The rankings can be found in the March 15 issue of Barron’s Magazine, on, and in a special section in The Wall Street Journal on March 18.

“We could not be more proud that Barron’s recognized Richard for his vision and leadership in building JNBA and the team into what it is today, positively impacting our community and guiding our team’s work with our clients, especially now,” says Kim Brown, president of JNBA Financial Advisors. “JNBA’s unwavering independence with Richard’s leadership supporting our team’s approach as a passionate advocate for our clients has never been more important.”

JNBA has posted a more-than-96-percent client retention rate since tracking began in 2001, and its business is continuing to grow and thrive with over $1 billion in assets under management today. The firm’s independence and advice driven by advocacy® approach allows JNBA to customize investment strategies to individual client goals, which are implemented by an experienced team and disciplined process, including a review of each portfolio every 10 business days.

Earlier this month, Brown was named to the Forbes Best-in-State Top Wealth Advisors – High Net Worth list, ranked as one of Minnesota’s top two financial advisors and appearing on the list as the state’s top fee-only investment advisor. In 2020, for the sixth consecutive year, he was named to Barron’s list of the Top 100 Independent Advisors. Brown and JNBA are the only Minnesota financial advisor on the list. JNBA has also been named to the Financial Times Top 300 Registered Investment Adviser list for five years.*


Minneapolis-based JNBA Financial Advisors is an independent fee-only wealth management firm driven to help guide people through life’s most important decisions through an advice driven by advocacy® approach. As a fiduciary, their team delivers customized planning strategies and solutions to optimize clients’ resources through financial life planning and asset management. As a 40+ year-old firm, its advisory structure leverages a team approach, reviewing client portfolios every 10 business days and driving the planning process, including strategy development and implementation with estate, tax, and risk professionals as appropriate. For more information, visit

*As recognized on 2/11/21, 1/16/20, 9/10/19 & 9/10/18 on Forbes website. As seen in the 6/27/19, 6/28/18, 6/16/16, 6/18/15 and 6/26/14 issues of the Financial Times and in the 2/22/10, 2/21/11, 2/20/12, 2/18/13, 2/24/14, 2/23/15, 8/24/15, 3/7/16, 8/29/16, 3/6/17, 9/18/17, 3/12/18, 9/17/18, 3/11/19, 9/16/19, 3/16/20, 9/14/20, and 3/15/21 issues of Barron's. Please Note: Limitations: Neither rankings and/or recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, membership in any professional organization, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if JNBA is engaged, or continues to be engaged, to provide investment advisory services. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers (see link as to participation criteria/methodology, to the extent applicable). Unless expressly indicated to the contrary, JNBA did not pay a fee to be included on any such ranking. No ranking or recognition should be construed as a current or past endorsement of JNBA by any of its clients. ANY QUESTIONS: JNBA’s Chief Compliance Officer remains available to address any questions regarding rankings and/or recognitions, including the criteria used for any reflected ranking. Barron’s is a trademark of Dow Jones & Company, Inc. All rights reserved. For complete disclosure information, please visit

The 2014/2015/2016/2018/2019 Financial Times 300 Top Registered Investment Advisors is an independent listing produced by the Financial Times. The FT 300 is based on data gathered from RIA firms, regulatory disclosures, and the FTs research. As identified by the FT, the listing reflected each practice's performance in six primary areas, including assets under management, asset growth, compliance record, years in existence, credentials, and accessibility. Neither the RIA firms nor their employees pay a fee to The Financial Times in exchange for inclusion in the FT 300.


Brian Bellmont, Bellmont Partners
(612) 255-1113,

Release Summary

For the third time in eight years, Barron’s has ranked JNBA Financial Advisors CEO Richard S. Brown the top financial advisor in Minnesota.

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Brian Bellmont, Bellmont Partners
(612) 255-1113,