CRANBURY, N.J.--(BUSINESS WIRE)--Aesthetic Authority™, a multispecialty platform delivering content to advance the discipline of aesthetic medicine, is excited to announce the launch of its new monthly column, “Meet the Aesthetic Expert.” The column will be authored by widely known aesthetic dermatologist Dr. Will Kirby, DO, FAOCD.
“We are so grateful to have the opportunity to work with Dr. Kirby,” said Mike Hennessey Jr., President and CEO of MJH Life Sciences™, the parent company of Aesthetic Authority™. “Dr. Kirby’s expertise and experience in the aesthetic dermatology field will elevate the platform to better serve today’s practitioners and guide industry standards for the safe and effective practice of aesthetics.”
Kirby is a board-certified dermatologist, clinical assistant professor of dermatology, and currently serves as the chief medical officer of the nation’s leader in in aesthetic dermatology, LaserAway. Throughout his career, he has had a hand in numerous professional projects that all add to his credibility as a top-rated medical professional.
In addition to his clinical roles, Kirby has experience in various television projects, appearing on more than 35 different television shows throughout his career. He is known for winning the CBS reality show “Big Brother” and has also won “The Price Is Right.” He has also appeared on multiple medical television programs as an aesthetic dermatology expert.
The monthly column, “Meet the Aesthetic Expert,” will feature a Q&A style format in which Kirby will consult top aesthetic providers on current industry trends and quandaries. Those featured in the column will include:
- Nurses
- Nurse Practitioners
- Physician’s Assistants
- Physicians
- Skincare/Injectable professionals
- Business professionals
Through monthly interviews with key opinion leaders in the medical aesthetic space, Kirby will provide Aesthetic Authority™ with exclusive insights into this unique specialty’s evolving clinical landscape. The column will create a robust content scope by offering a renewed perspective beyond the clinical components of practice.
“The worst kept secret in our profession is that many of the purported leaders in the aesthetic space actually offer little true insight into the inner workings of the industry,” said Kirby. “It is time that the old guard steps aside and pass the torch to the next generation of passionate clinicians who better represent the coveted millennial patient population and place emphasis on transparency and integrity. I am absolutely thrilled to partner with Aesthetic Authority™ to provide a platform for the diverse group of real tastemakers who are responsible for advancing our field.”
With the addition of this monthly column, Aesthetic Authority™ hopes to give a voice to the true up-and-comers of the industry, with a premium emphasis on inclusion and diversity.
For more information on Aesthetic Authority™, click here.
About Aesthetic Authority™
Aesthetic Authority™ is a multispecialty platform providing robust content in the evolving medical aesthetic landscape. Aesthetic Authority™ informs the new paradigm of aesthetic practitioners with the information and resources needed to practice safely and efficaciously and with integrity. Aesthetic Authority™ is a brand of MJH Life Sciences™, the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels.
