FRANKLIN, Tenn.--(BUSINESS WIRE)--It’s been one year since our world was turned upside down as well as a year since Hardee’s launched the Charbroiled Star Platform. Now, guests will be able to find the perfect burger to match their “not-so-new normal” routine with the Mealtime Matchmaker. According to new research from Hardee’s, nearly 80 percent of respondents are seeking more interesting meals. So, whether it’s the Western Bacon Cheeseburger® for those who are itching to travel again or The Big Hardee® for big-time video gamers in need of sustenance for their all-nighters, the Mealtime Matchmaker ensures you Feed Your Happy.
Consumers can check out the Mealtime Matchmaker on Hardee’s Instagram starting today. Find out which Charbroiled Star Platform burger best suits you and comment on the post for a chance to win a $25 gift card.
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About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. ("CKE"), a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr. and Hardee's, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
*Methodology: This survey was conducted by Censuswide on behalf of Hardee’s in March 2021 to 1,000+ Americans nationwide
