CINCINNATI--(BUSINESS WIRE)--In continuing over a decade of supporting and empowering Black beauty, My Black is Beautiful is thrilled to announce the launch of its NEW Blue Ginger hair and scalp care collection! Infused with antioxidant-rich blue ginger, this collection is designed to address her end to end needs by giving her scalp the ultimate clarifying experience for healthier, more moisturized hair. Blue Ginger is the second product launch under My Black Is Beautiful. It’s first line, the Golden Milk Collection, was launched at Sally Beauty in 2019, and My Black Is Beautiful is excited to launch this new line at Sally Beauty. The full line-up of six products is available in select Sally Beauty stores nationwide and online at SallyBeauty.com.
My Black Is Beautiful’s Blue Ginger collection, infused with naturally-inspired ingredients – blue ginger, aloe, mint and tea tree oil – gives the scalp and hair the full in and out of shower experience. Blue ginger is known to be a rich source of iron, sodium and vitamins A and C. It is also known to have antioxidant properties which soothe and improve the condition of the scalp, leading to flourishing hair. From its Clarifying Shampoo to its Cooling Scalp Serum treatment, this line up will refresh and soothe her scalp while leaving her hair feeling nourished and frizz-free. The collection includes an Invigorating Scalp Scrub, Clarifying Shampoo, Balancing Conditioner, and Intense Restorative Mask, for in the shower. The Cooling Scalp Serum and Calming Scalp & Hair Lotion are to be used for preventative treatment and styling. All products range in price from $7.99 - $12.99.
"We believe in crafting products made with her unique needs in mind," said Breann Davis, Brand Director of Multicultural Beauty at P&G. "The Blue Ginger scalp care collection was formulated to revitalize the scalp while retaining moisture in the hair. At a time when women are seeking products and experiences that will aid them on their self-care routine and wellness journey, we are confident the full collection will be a great asset for her and leave her feeling nourished.”
As this past year has forced her to take a deeper look at herself - from reimagining her beauty routine to leveraging her voice in culture - My Black Is Beautiful remains a supportive partner in her journey. The Blue Ginger collection was expertly crafted to uplift Black hair care by focusing on the scalp for a holistic wash day experience.
"The pandemic forced many Black women to create a new relationship with their hair, achieving a higher level of hair and self-acceptance," says Felicia Leatherwood, Celebrity Natural Hairstylist. "The Blue Ginger collection gives her an opportunity to take care of her scalp in a meaningful way. My Black Is Beautiful understands how important it is for women to look inward to thrive outward, and our hope is that these products enhance her intentional moments of self-care."
For more information on the launch and products, visit MyBlackIsBeautiful.com and SallyBeauty.com.
About My Black is Beautiful
My Black is Beautiful is a community-first platform created for the Black diaspora that is committed to promoting positive representation of Black people and Black culture through the lens of beauty since 2006. My Black is Beautiful acknowledges, elevates, and supports all that is beautiful about Black culture (shapes, shades, textures, identities, ages, and self-expression). For over 10 years, the My Black is Beautiful platform has engaged in conversations with women in their community who are continuously seeking products to help her achieve her hair goals, no matter how she chooses to wear it. From this insight, the My Black is Beautiful haircare line was born - a collection of care, treatment, and styling products formulated for the unique and diverse hair types in the community.
