LOUISVILLE, Ky.--(BUSINESS WIRE)--Payment Alliance International, the U.S. leader in ATM portfolio management tools and services, announced today that it is changing its brand to PAI and revitalizing the company’s visual brand identity. The change showcases the company’s leadership in the ATM industry. Along with the new brand and logo, PAI launched an updated corporate website focused on technology to aid and simplify the process of managing ATMs.
“We are a different company than we were two years ago — bolder in our thinking, more disruptive in our actions, and more contemporary in our approach to running a business,” said David Dove, CEO of PAI. “Our new brand and visual identity reflect the company we have become today,” added Dove. “We have and will continue to be successful because of the trust our customers place in us and the commitment of our people to do what’s right. Neither of these change with the new brand.”
The new PAI logo is completely modernized evolution of the company’s previous logo, with a look and feel that represents PAI’s success.
“It’s been a while since the industry has seen the company’s brand change in a significant way. The time was right to showcase who we have become, and we wanted to create a bold statement that mirrors our market-leading position,” said Marketing Director Aisha Bibs who led the rebranding effort.
PAI is the nation’s largest, privately held provider of ATM portfolio management tools and services for more than 100,000 ATMs, including transaction processing, bank sponsorship, maintenance, cash-in-transit (CIT) servicing and AMP+, the company’s market-leading technology. PAI’s portfolio management tools offer the most visibility and control to maximize ATM portfolio effectiveness and profitability. For more information, please visit gopai.com.