Vagaro Survey: 75% of Americans Believe Self-Care Activities Provide Stress Relief

  • Americans plan to prioritize self-care: 69% plan to do more self-care in 2021 than last year; 73% were more conscious of needing self-care in 2020.
  • Self-care is here to stay: 70% believe it’s not just a pandemic fad; 71% believe society will collectively prioritize self-care in the next five years due to the events of 2020.

A new survey reveals what Americans consider to be self-care and their sentiments toward it. (Graphic: Business Wire)

DUBLIN, Calif.--()--As lives become increasingly stressful, new research from Vagaro suggests more people are turning to self-care as a form of stress relief. According to the new survey, 75% of Americans believe self-care activities can help reduce stress, with at-home spa rituals (40%), getting a manicure/pedicure (30%), exercising outdoors (28%) and working out in a gym (24%) listed as top stress-relieving activities.

While self-care can mean different things to different people, respondents cited at-home spa rituals (47%), visiting a spa for wellness treatments (41%), getting a manicure/pedicure (36%) and getting a haircut (34%) as the top self-care activities that come to mind.

View full survey results in our infographic.

The research found people plan to prioritize and make more time for self-care moving forward. In 2020, the average person only had 65 minutes per week dedicated to self-care; however 45% of respondents see themselves having more time per week for self-care in 2021. In fact, people are willing to go pretty far in order to have more self-care time: one-third of Americans would be willing to move (35%), sell a personal belonging (33%) or even give up their favorite food (30%) for more self-care time.

“There’s an inevitable correlation between stress and self-care,” said Fred Helou, CEO of Vagaro. “Many people get so caught up in day-to-day responsibilities that they don’t prioritize time to take care of themselves, however, placing importance on activities that encourage relaxation can make you better equipped physically, mentally and emotionally to face life’s daily stressors.”

Additional highlights from the survey:

  • Nearly three in five (59%) people will only practice self-care if they feel stressed.
  • More than seven in 10 (72%) people like to use self-care as a reward after a long, tough week.
  • Respondents cited these benefits of self-care: self-confidence boost (64%), increased productivity (67%), happiness (71%).
  • Split feelings on in-person self-care while the pandemic continues: half of Americans are not waiting for the pandemic to end before visiting the salon for a haircut or hair color treatment; 54% are ready to visit a spa for wellness treatments.

Added Helou, “The benefits of self-care are immeasurable. Businesses who are ready to operate in-person appointments can follow Vagaro’s COVID-Clean protocols to ensure the safety of staff and customers. In addition, establishments can offer virtual consultations/appointments on self-care activities for those who aren’t comfortable venturing out yet.”

Vagaro offers the following tips to help make self-care part of your permanent lifestyle:

  • Determine what self-care means to you. Some activities will work for you, and others won’t. Figure out what makes you feel relaxed and practice your preferred form of self-care to get the maximum benefits.
  • Schedule time for self-care. Determine how many times a week and which activity you want to do. Once it’s in your calendar, you’re more likely to keep your self-care appointment.
  • Businesses should prepare for the post-pandemic rush. Spas, salons and gyms should plan for the influx of appointments when restrictions lift, since research shows people will prioritize self-care more in 2021 and feel it’s not just a pandemic fad.

For more tips on wellness, visit the Vagaro blog.

About the research

The online survey was created by Vagaro and conducted by OnePoll in December 2020. It includes responses from more than 2,000 Americans.

About Vagaro

Vagaro, Inc. is a leading business management platform and payment processing tool, as well as an online marketplace for the beauty, fitness and wellness industries. Service professionals in the United States, Canada, the United Kingdom and Australia use Vagaro to manage, market and grow their business. Consumers choose Vagaro to search for and book wellness services on any device. To learn more visit and


Shilpa Ahuja
(925) 587-9972


Shilpa Ahuja
(925) 587-9972