DUBLIN--(BUSINESS WIRE)--The "Billboard and Outdoor Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global billboard and outdoor advertising market.
It focuses on billboard and outdoor advertising market which is experiencing strong growth. The report gives a guide to the billboard and outdoor advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.
The global billboard and outdoor advertising market is expected to grow from $65.24 billion in 2019 to $65.71 billion in 2020 at a compound annual growth rate (CAGR) of 0.72%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $81.35 billion in 2023 at a CAGR of 7.37%.
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North America was the largest region in the billboard and outdoor advertising market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The billboard and outdoor advertising market covered in this report is segmented by type into painted billboards; digital billboards; multi-purpose billboards; mobile billboards; others and by application into highways; railway stations; buildings; automobiles; others.
Several regulatory standards employed by governments across the globe for advertising at particular locations or spaces are a key factor hampering the growth of the global billboard and outdoor advertising market. In the UK, advertisement of alcohol, e-cigarettes, sweets and fast food is prohibited within 200 meters of a school. It is also not allowed to do any political advertising on bus shelters. The Committee of Advertising Practice (CAP) looks after non-broadcast advertising in the UK and has extensive regulations covering areas such as environmental claims, gambling and lotteries, alcohol sales and selling of e-cigarettes to mention a few.
The expansion of programmatic media buying is a growing trend in the field of digital out of home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This approach uses data insights and algorithms to display the right advertisements to the right person at the right place and price.
About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, Vodafone, a global telecom brand, entered in digital media buying in 2018 and estimated a budget of almost $500 million for global media planning and buying. Mobile location data and visual sensors are expected to trigger programmatic DOOH. Historical and real-time audience demographics and movements around DOOH displays are obtained from mobile data service providers. Platforms like Quividi and Admobilize use camera sensors to detect audience demographics and their engagement. Both of these data are combined to target the appropriate audience for the right advertising.
Key Topics Covered:
1. Executive Summary
2. Billboard and Outdoor Advertising Market Characteristics
3. Billboard and Outdoor Advertising Market Size and Growth
3.1. Global Billboard and Outdoor Advertising Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers of the Market
3.1.2. Restraints on the Market
3.2. Global Billboard and Outdoor Advertising Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers of the Market
3.2.2. Restraints on the Market
4. Billboard and Outdoor Advertising Market Segmentation
4.1. Global Billboard and Outdoor Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
4.2. Global Billboard and Outdoor Advertising Market, Segmentation by Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5. Billboard and Outdoor Advertising Market Regional and Country Analysis
5.1. Global Billboard and Outdoor Advertising Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Billboard and Outdoor Advertising Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
Companies Mentioned
- JCDecaux
- Capitol Outdoor LLC
- Clear Channel Outdoor Holdings Inc
- Lamar Advertising Co.
- OUTFRONT Media Inc.
- Focus Media
- Stroer
- Primedia Outdoor
- Global
- oOh! Media
- APG | SGA
For more information about this report visit https://www.researchandmarkets.com/r/8mlksk
