My Eyelab and Stanton Optical Unveil New Line of Disney-Themed Frames for Children

Leading Optical Retailers Offer Exclusive Eyewear Assortment of Eight Disney, Marvel and DC Comics Frames

(Graphic: Business Wire)

PALM SPRINGS, Fla.--()--My Eyelab and Stanton Optical, leading retail brands of Now Optics offering accessible and affordable eye care and eyewear, announced today the release of an exclusive line of frames for children in the Disney, Marvel and DC Comics brands. The frames come in eight new styles featuring popular characters like Minnie Mouse, the Disney Princesses, Anna and Elsa from Frozen, Spiderman and Batman.

Starting today, all My Eyelab and Stanton Optical locations in the U.S. will carry the fun, new line for kids. In the near future, they will also be available for purchase online. The frames are geared toward ages 4 to 10 and start at $99, which also includes a complementary glow-in-the-dark, character-branded case and microfiber cloth to clean the glasses. The new product line qualifies for the stores’ Buy One, Get One Free promotion, which includes an eye exam, frames and lenses. Platinum Blue Light lenses are also available for every frame.

“Our new lineup of fashionable, fun frames with characters kids know and love is aimed to inspire creativity, positivity and confidence with our youngest customers,” said Nicole Lord, VP of Merchandising. “This new product rollout is all about making eyewear fun.”

The launch of these new styles for kids falls right in line with Now Optics’ mission to make eye care and eyewear easier and more accessible for all. My Eyelab features an assortment of over 2,000 frames and top contact lens brands to fit both style and budgets allows consumers the ultimate freedom to experiment with unique, stylish designs that fit their personal style. For convenience, My Eyelab and Stanton Optical accept both same day appointments and walk-ins for eye exams starting at $45, which can be applied to any eye wear purchase.

Despite the pandemic, business has remained steady for its brands in 2020 due to providing an essential need in the local community. Most My Eyelab and Stanton Optical stores remained open when customers needed them most, leveraging their innovative telehealth technology and remote network of affiliated doctors to provide patients with eye exams virtually in-store. To date, the company has conducted more than 1 million telehealth eye exams, something no other optical retailer can offer.

For more information about the brands and their new line of frames for children, visit or

Now Optics is a leader in the eye care industry. Its retail brands, My Eyelab and Stanton Optical, are among the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with nearly 200 corporate and franchise locations in 27 states while delivering affordable eye health solutions. The company consistently ranks among the largest optical retailers in the country by Vision Monday and was ranked #11 on Entrepreneur’s list of Top New Franchises in 2020. Visit or for more information. Find details about franchise opportunities at


David Robertson, Fishman Public Relations, or 847-945-1300



David Robertson, Fishman Public Relations, or 847-945-1300