BOSTON--(BUSINESS WIRE)--V2 Communications (V2), a public relations and digital communications agency for disruptive global brands, is now working with GRAX, a leading SaaS Data Value Platform provider. GRAX joins over a dozen other enterprise software companies on V2’s client roster.
GRAX helps organizations adapt faster by letting them get more strategic value out of their historical cloud application data. Customers can fully capture, own, and access all their historical SaaS application data anywhere, anytime, by simply backing it up or archiving it to their own cloud environment. GRAX’s SaaS data backup, archive, and recovery functionality delivers up to 4X higher ROI than leading competitors, helping organizations improve business continuity, regulatory compliance, strategic advantage, customer retention, and revenue growth.
V2’s goals for GRAX are to drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The PR program is also designed to provide aircover for sales with designed campaigns targeted at management decision-makers and enterprise system architects and engineers.
“From day one, V2 has shown an insatiable appetite for learning about the many aspects of our business – from our founding story, to our technology differentiators, to what defines our corporate culture,” said Chris Shakarian, VP of Marketing, GRAX. “The team has quickly absorbed all of this information to spin out a series of high-impact media, speaking and award opportunities. We are very happy with the partnership and momentum and are eager to see our program reach even greater heights.”
“As a visionary enterprise software company, GRAX is in V2’s sweet spot,” began Kristen Leathers, VP, V2 Communications. “What makes this particular partnership even sweeter is the collaborative nature of our teams. GRAX is consistently open to new ideas and brainstorming how we can work together to achieve their PR and broader business goals. We look forward to a great partnership with the GRAX team.”
This news comes on the heels of V2’s recent announcement that it is working with enterprise software company Ardoq. For more information about V2’s client work, visit here.
About V2 Communications
V2 Communications is the public relations and digital communications firm for disruptive global brands, redefining what it means to be a strategic communications partner. The agency helps brands navigate the complexities that define communications today to drive business success and growth. V2’s skilled professionals combine a business mindset and creative thinking to provide the strategic counsel, campaign ideas and results that move businesses forward. V2 works with a broad spectrum of clients from technology innovators to higher education to non-profits—and 85% of business consists of repeat clients and referrals.
With offices in Boston and New York, V2 has been named to PR NEWS’ 2019 & 2020 Top Place to Work in PR lists, and members of the V2 team have won the Boston PR Club’s Crystal Bell Lifetime Achievement Award and PR NEWS’ Top Women in PR award. For more information, visit http://www.v2comms.com/ and follow the company on Twitter @v2comms.
