Global Perms and Relaxants Market (2020 to 2025) - Growth, Trends and Forecasts -

DUBLIN--()--The "Perms and Relaxants Market - Growth, Trends and Forecasts (2020-2025)" report has been added to's offering.

The perms and relaxants market is expected to witness a CAGR of 3.3% during the forecast period (2020-2025).

Increased preference for hairstyling, changing lifestyle, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of perms and relaxants. Relaxants dominate the market due to increasing preference among women for a natural hairstyle.

Reduced spending of African American women on relaxants because of preference for natural hair treatments is the primary factor affecting the market growth negatively.

Companies Mentioned

  • L`Oreal S.A.
  • Henkel AG & Co KGaA
  • Jotoco Corp.
  • Coty Inc.
  • Makarizo International
  • Kadus Professionals
  • Procter & Gamble

Key Market Trends

Reintroduction of Perms in Fashion is Likely to Boost the Market

With a major influence of celebrities on the hairstyles, the financially stable population of the developed countries is choosing to go for perms, as their celebrities flaunt permed hair in public events. The fashion industry is dynamic, and the trends keep changing. Therefore, in the amalgamated fashion era, the financially strong people choose to perm their hair and use the products meant for the maintenance of the hairstyle.

South America Dominates Over the Other Regions in the Global Market

South America's hair perms and relaxants market observed a healthy growth, due to the inflating demand for hair perming and relaxing products. The ongoing trends in the fashion world are fascinating the population of the larger economies of the region, and the corresponding population is being readily inclined towards hair perming and relaxing products. The trendy young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population, which are the primary consumers of relaxants.

Key Topics Covered:


1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study




4.1 Market Drivers

4.2 Market Restraints

4.3 Porter's Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry


5.1 By Product Type

5.1.1 Perms

5.1.2 Relaxants

5.2 By Distribution Channel

5.2.1 Supermarkets/Hypermarkets

5.2.2 Convenience Stores

5.2.3 Specialist Retailers

5.2.4 Online Stores

5.2.5 Others

5.3 Geography

5.3.1 North America United States Canada Mexico Rest of North America

5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe

5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific

5.3.4 South America Brazil Argentina Rest of South America

5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa


6.1 Most Active Companies

6.2 Most Adopted Strategies

6.3 Market Position Analysis

6.4 Company Profiles

6.4.1 L`Oreal S.A.

6.4.2 Henkel AG & Co KGaA

6.4.3 Jotoco Corp.

6.4.4 Coty Inc.

6.4.5 Makarizo International

6.4.6 Kadus Professionals

6.4.7 Procter & Gamble


For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900