Chef Daniel Boulud Launches Indoor Dining, Transforming Restaurant DANIEL into ‘Boulud Sur Mer’ for a Limited Time

NEW YORK--()--On September 30, Michelin-starred Chef Daniel Boulud will launch the return of indoor dining at his flagship Restaurant DANIEL. For a limited time, the acclaimed restaurant will be home to a casual pop-up dining experience with the flavors of the South of France. The name, ‘Boulud Sur Mer,’ is a play on words of ‘Beaulieu Sur Mer’, the small coastal village between Monaco and Nice. The goal of this temporary concept is to bring a relaxed and festive mood to DANIEL in this transition to normalcy and adapting to the restrictions and safety measures that every restaurant now faces. Following this experience, Restaurant DANIEL will return to its original setting and offering.

Boulud Sur Mer is a collaboration between Chef Daniel Boulud and renowned architect and designer Stephanie Goto executed by Broadway set builders ShowMotion, floral designer ODE and Bastille with the support of partners Lavazza, evian, Emeco, DEDAR, Perennials Fabrics, Stark Carpets and DAOU Family Estates. Goto’s vision takes guests on a transformative journey layered through the restaurant’s distinctly different spaces creating a unique experience recalling the elemental beauty of the South of France. Goto’s holistic approach continues through her vision and design for the branding and selection of Comme des Garcons PLAY for the uniforms.

“Through this collaboration, we are working to bring a new temporary experience to celebrate the return of indoor dining,” said Chef Daniel Boulud. “We are so excited to finally be able to re-open our doors, bring back more of our staff and welcome guests into a relaxed experience. No one traveled to France this summer, so I felt that a journey to Provence will offer some respite from the many months of challenges we have all faced.”

Specific design elements include the lounge activated by an embracing graduated blue fabric screens recalling the sea and sky and evoking a coastal serenity leading to the main dining room. Staged as a “Salon Vert,” in the main dining room the arched openings are tailored with distinct Hermes “Feuillage” wallpaper, an integral ingredient to the reimagining and transformation of the classical space featuring a supernatural sculptural oculus of green as its centerpiece. Private urban bungalows with sharp peaked silhouettes dressed in a crisp white and geranium stripe frame the iconic entrance extending the experience further outdoors, creating a seamless transition between universes.

“As a longtime collaborator of Chef Daniel’s I was honored by his request to utilize the power of design to create an environment that transforms, uplifts and dissolves boundaries at his iconic flagship,” said architect and designer Stephanie Goto. “The experiential is the heart of my practice and Boulud Sur Mer is an opportunity to embrace a new approach, one that elegantly and effectively responds to the current challenges in the world of hospitality.”

Boulud Sur Mer will open on September 30 and run through the holiday season. It will be open 7 days per week from 5 to 10 p.m., with reservations available exclusively on Resy. A 3-course prix fixe menu will be available at $123 for indoor diners while an à la carte menu will be available for outdoor dining on the Terrace and take out. The menu will have Provençal flavors in dishes such as vegetable soupe au pistou, bouillabaisse, rosemary salt baked pompano, black olive stuffed beef rump, orange chocolate tart with pine nuts and ice cream, and beverage offerings such as Lavazza Fashioned, an espresso cocktail with whiskey, maple syrup, orange bitters. Diners will have the opportunity to purchase a limited-edition 750ml bottle of evian, designed exclusively by Virgil Abloh.

“Lavazza is honored to partner with culinary mastermind Daniel Boulud, expanding on our history of collaborating with top chefs and industry leaders,” said Davide Riboni, President of Lavazza BU Americas. “During a challenging time for the restaurant industry, we are excited to be a part of an innovative dining concept by a chef who has risen to meet the moment. Chef Boulud’s Lavazza-infused creations illustrate that our coffee is the perfect pairing for elevated cuisine.”

Protocols are in place to ensure the safety of all diners and staff. All guests will be required to have their temperature checked and wear masks prior to being seated. Tables are very well spaced out and QR code menus will be available on each table.

“In these changing times, it’s those with the desire to adapt to consumer preferences that become relevant,” said George Daou, Proprietor of DAOU Family Estates. “Our partnership with Daniel Boulud, Sebastien Silvestri and team is rooted in deep friendship, a mutual obsession for the consumer’s joy with food and wine and relevance to today’s consumer. It is an honor for my brother Daniel Daou and our team to participate in Boulud Sur Merin New York.”

All Chef Daniel Boulud’s New York City restaurants have been closed for indoor dining since March 13, 2020. On July 8, Daniel Boulud Kitchen was launched on the Terrace at Restaurant DANIEL. In addition to Boulud Sur Mer, Bar Boulud and Boulud Sud will also open for indoor dining on September 30 with a single menu highlighting both cuisines.

For more information, please email db@berlinrosen.com or call 352-857-1530.

About The Dinex Group
Founded by Michelin-starred Chef Daniel Boulud, The Dinex Group, LLC is a collection of internationally renowned and acclaimed restaurants with an emphasis on hospitality, from fine dining to casual cuisine, served at the highest level. A culinary innovator and iconic restaurateur, Daniel founded The Dinex Group in 1993 with his eponymous restaurant, DANIEL, growing it today to 12 company-owned and seven licensed venues around the world including DANIEL in New York City; Café Boulud at The Surrey in New York City, Brazilian Court Hotel in Palm Beach and Four Seasons Hotel in Toronto; Maison Boulud at the Ritz Carlton in Montreal; Bar Boulud in New York City and the Mandarin Oriental Hyde Park in London; Boulud Sud in New York City and the JW Mariott Marquis in Miami; db Bistro Moderne in New York City and at the Marina Bay Sands Resort & Casino in Singapore; DBGB in CityCenterDC in Washington D.C.; and three Épicerie Boulud locations throughout New York City. The company additionally operates a commissary kitchen, an online platform named Daniel Boulud Kitchen, a catering business and the majority stake in Feast & Fête, one of New York City's premiere catering and events companies. Additionally, Chef Daniel is Co-President of Citymeals on Wheels, an organization dedicated to serving meals to New Yorkers in need; is Co-Founder of Food1st, in partnership with SL Green Realty Corp.

For more information on Daniel Boulud and all of his properties, please visit www.DanielBoulud.com.

About Stephanie Goto
Since its inception in 2004, the international and multidisciplinary design practice of Stephanie Goto has established itself through its consciousness, understanding and mastery of form, structure and materials – the belief that all design is informed by a critical purity. The Studio’s embrace of the relationality between architecture, culture, art and hospitality has earned it renown as a leader in and conduit for creating truly unique and integrated experiential spaces. Goto’s most notable commissions include the Calder Foundation’s Project Space, one of her many projects with President Alexander S. C. Rower, Caesarstone’s Experience Center in Georgia, the homes of several private clients including acclaimed chef Daniel Boulud, exhibition designs at Hauser & Wirth Los Angeles and New York, gallery and exhibition design for Pace Gallery, and Michelin-starred restaurants including Piora, Corton, Aldea. Current international commissions include projects in London and Kyoto with chef Jean-Georges Vongerichten. The Studio’s diverse breadth of work has garnered it recognition and accolades across multifarious industries, including the Architect’s Newspaper 2019 Best of Design Award for Exhibition Design, Elle Décor 2020 A-List and 2019 Young Design Talent Award, Architectural Digest 2015 Top Ten Firms to Watch and Best of Year Fine Dining awards in both Hospitality Design and Interior Design Magazine. Goto has lent her creative authority and energies to publications and institutions as varied as Architectural Record, Carnegie Hall, Casa Vogue, Dom Pérignon, Dwell, Ferrari, Galerie, the Museum of Arts and Design, Morgenstern’s Finest Ice Cream, The New York Times and the Wall Street Journal.

About Lavazza
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world's most important coffee roasters, the Group now operates in more than 140 countries through its subsidiaries and distributors, with 70% of turnover generated on international markets. Lavazza employs a total of over 4,000 people and in 2019 generated sales of € 2.2 billion. Companies that form part of the Lavazza Group include France’s Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark’s Merrild (2015), North America’s Kicking Horse Coffee (2017), Italy’s Nims (2017), and the business of Australia’s Blue Pod Coffee Co (2018). At the end of 2018, following an acquisition, the Lavazza Professional Business Unit was created, which includes the Office Coffee Service (OCS) and Vending systems Flavia and Klix.

About evian
evian® natural spring water comes from the heart of the French Alps, a unique geological site in the world. For more than 15 years, it travels through the rocks, where it is enriched with minerals. The brand has been working for over 25 years to preserve natural surroundings of the source, in an effort to preserve evian® natural spring water’s exceptional quality for generations to come. Delicately crafted by nature and uniquely balanced, evian® natural spring water is a healthy choice throughout the day.
evian®, a Danone brand, embraces the company’s One Planet. One Health vision that the health of the people and the health of the planet are interconnected and therefore seeks to protect and nourish both.
For more information on evian and the planet, please visit: https://www.evian.com/en_us/what-is-spring-water/

About DAOU Family Estates
Family owned and operated, DAOU Family Estates is committed to producing collectible, world-class wines to rival the most respected appellations in the world. DAOU Mountain’s combination of remarkable geology, microclimate, a 2,200-foot elevation, and steep slopes gives it a terroir described as “a jewel of ecological elements.” As stewards of this beautiful terroir, our goal is to make fine wines that honestly and accurately reflect the potential of the estate.

Contacts

Erin Holin
danielboulud@berlinrosen.com
917.232.0701

Contacts

Erin Holin
danielboulud@berlinrosen.com
917.232.0701